6/9/2021 8:55:45 AM How Retail is Leaving Money On The Social Table. By Stephen Sumner Have you seen or even put together a Facebook or Instagram 'story' yet? This is the function that allows you to knit a number of...
7/30/2020 12:00:00 AM Where is Venture Capital investing? By Digital Leadership Associates Not in themselves it may seem? We hit a tipping point in July, 51% of the global population is now on social media, therefore if you are...
3/27/2020 12:07:33 PM 5 Social Media News Stories You Need to Read This Week. By Digital Leadership Associates If like me, you work in the world of social media, it's always good to keep up-to-date with whats going on. That said, it pays, as a user...
1/16/2020 7:39:25 PM PODs - Beans or LinkedIn, which do you prefer? By Digital Leadership Associates A POD in social media terms is where a group of people get together and form a POD to share each others social media posts. The purpose...
9/24/2019 12:00:00 AM Bruce Springsteen and the Quest for Authenticity By Peter Springett Happy Birthday Bruce Springsteen. 70 years old this week. I hate Bruce Springsteen. Actually that's not true. I used to hate The Boss....
9/9/2019 12:43:14 PM Instagram Stories in Ads, or is it still just an ad? By Stephen Sumner In April, Facebook CEO Mark Zuckerberg said more than three million advertisers were running Story Ads across Instagram, Facebook and...
8/5/2019 12:11:24 PM Facebook TV - is it just another looming Data Privacy issue? By Stephen Sumner The rumors coming out of 'Zuckerberg' land are that the company is still trying to find ways to operate on connected TV's, or Smart TV's,...
7/29/2019 1:25:34 PM The Tsunami of Ad overload, is it sustainable? By Stephen Sumner Are you on Instagram and FaceBook? I read that 1 in 4 post on those platform are now Ads, I also read that in order to maintain demand...
7/10/2019 12:31:59 PM Why Instaglam Engagement rates are in decline - it's your Ego creating it. By Stephen Sumner If your company got 40k of your followers engaging with just one of your post I guess you would be delighted? If you got circa 1m people...
7/5/2019 2:57:15 PM Social Media ad Spend Growth Plummets Amid Decline in Trust By Tim Hughes Apart from ad agencies and people who sell Facebook, Linkedin and Instagram ads, nobody reads ads anymore! It's a fact of life. I have no...
7/4/2019 4:47:06 PM The best influencers on Instagram? Your customers By Peter Springett This is a great story from the Atlantic. Aspiring Instagram influencers are posting product placement style photos, typically in the...
6/26/2019 4:00:19 PM How to be authentic in our filtered world By Peter Springett I'm lucky enough to be mixing work with holiday in Slovenia this week. Ljubljana, the capital, is a beautiful, compact city. It's got a...
6/24/2019 12:00:00 AM Social Media Influencers are taking you for a ride? By Stephen Sumner I was reading this article by the wonderful Mark Schaefer (click here) for the article, in the piece he discusses why industries need to...
6/10/2019 12:00:00 AM My AOV Dropped 34% Overnight, and 'Social Commerce' Will Do the same to you. By Stephen Sumner With the continuing rise in 'shoppable' social platforms like Instagram, we're now starting to see how 'Social Commerce' is already...
6/4/2019 11:03:48 AM Follower Hacks are for ego, not engagement! By Stephen Sumner I know its a bit of an 'old chestnut' as we say in the UK but being on social doesn't always translate to being 'social'. Many brands...
5/6/2019 9:52:10 AM 'Social Commerce' Is Blowing Up Your Website - For Good! By Stephen Sumner If you're a regular reader of my Blogs you will see I've written a number of articles about so called 'Influencers' and the rise of...