1/29/2021 8:39:03 AM Engaging with HCPs in The New Normal – A Roadmap for Success By Tim Hughes I read a great blog yesterday by one of our US partners Thomas Ross, it was based on this article about HCP (Healthcare Professionals),...
11/18/2020 12:00:00 AM Medtech and Pharma Sales Go Virtual By Tim Hughes I remember when I left University a friend of mine took a job as a Medical Sales Representative, he was paid the most of us University...
8/16/2020 7:52:58 AM Consumers Aren't Shopping at Airports - It’s Because They're Scared - Here's How to Ease Anxieties. By Stephen Sumner As we all now know movement of citizens in every country is severely monitored and in several places extremely restricted due to regional...
4/24/2020 8:32:31 PM An Exit Plan From Lockdown - Why Track & Trace Apps are flawed & not the solution. By Stephen Sumner Whilst governments are focused on the immediate priorities of managing the respective health systems they are also having to keep a very...
3/31/2020 12:00:00 AM Should Healthcare Providers Do More to Help The NHS & Us? By Stephen Sumner "Everything has changed, yet for some nothing has changed" I've written a few blogs on the subject of the 'Healthcare' providers...
9/27/2019 10:15:50 AM Consumers prefer private label brands, because they innovate. By Stephen Sumner “A majority of U.S. OTC pharmaceutical brands are being overshadowed as more consumers are choosing to buy OTC medicine from...
6/4/2019 12:00:00 AM Social Listening for big brands in Regulated Industry still isn't a thing - yet! By Stephen Sumner I spent a lot of time these past few weeks posting blogs about the 'Healthcare, Legal, Financial, and Retail' sectors, mainly to...
5/15/2019 1:50:49 PM Does GSK really have a true digital transformation formula? By Stephen Sumner It seems that every Healthcare solutions provider wants to teach us how to look after ourselves, and they all have different products and...
5/15/2019 12:36:18 PM Is content marketing really helping 'Philips' move into healthcare? By Stephen Sumner I've written a few blogs on the subject of the 'Healthcare' providers challenges, especially when it comes to transitioning from the...
5/15/2019 11:36:57 AM 'GE Healthcare' want's to humanise B2B marketing, but where the proof?. By Stephen Sumner Whilst the quotes from this 2015 article (link below) are now out of date, it seems that back then GE Healthcare had it's sights set on...
5/13/2019 10:53:48 AM Healthcare Marketers Faced With Legacy Challenges For Digital Transformation. By Stephen Sumner The conservative nature of the healthcare industry and its highly regulated environment has meant that it has been slow to adapt to...
5/13/2019 9:37:17 AM Marketing isn't easy if your in healthcare solutions. By Stephen Sumner "All marketing has challenges – but healthcare marketing challenges are especially complex. Although every market has its own...
5/13/2019 12:00:00 AM The healthcare industry is one of the slowest to digitally transform. By Stephen Sumner The healthcare industry is one of the world's largest and fastest-growing industries. Consuming over 10 percent of gross domestic product...
5/13/2019 12:00:00 AM Transitioning from Traditional to Digital Marketing in Healthcare Solutions. By Stephen Sumner When eCommerce took off it not only disrupted, but also shook Boardroom’s around the world, it seems that ‘Social Commerce’ is already...
5/10/2019 12:00:00 AM Are Big Health Care Brands Relateable, And Do They Have the Social Proof to back it up? By Stephen Sumner Healthcare is uppermost in our Covid19 world. It seems that the big providers of products might be having a boom time. I was a sickly...