2/15/2021 4:29:13 PM Changing your Sales Motions to suit modern Buying Motions... By Digital Leadership Associates “…I know this is a hard leadership decision, because we are trying to help you evolve from the leaders of sellers to the leader of...
5/10/2020 12:00:00 AM Why The CMO Needs To Become a 'Magic Growth Officer'. By Stephen Sumner "EasyJet scraps CMO role as Lis Blair departs" Her departure has prompted the airline to restructure its board so that marketing,...
7/8/2019 8:49:32 AM Why Your Company Needs a 'Chief Growth Officer'? By Stephen Sumner Lets assume you have to answer the next 2 questions in order for you to stay in business, and you have to answer them today; 1) What are...
6/17/2019 12:00:00 AM Asking me to to 'Download' Your Content is Analog thinking in a Digital World? By Stephen Sumner Today we see lots of companies still producing 'White Papers' in order to present themselves as an authority in their sector and market,...
6/10/2019 12:00:00 AM My AOV Dropped 34% Overnight, and 'Social Commerce' Will Do the same to you. By Stephen Sumner With the continuing rise in 'shoppable' social platforms like Instagram, we're now starting to see how 'Social Commerce' is already...
5/31/2019 12:00:00 AM How Can M&S Become a Listening Brand?. By Stephen Sumner Many years ago I was 'invited' by a few headhunters following my highly successful tenure with N Brown Group plc to see if I would be...
3/29/2019 11:22:56 AM Establish a GTO (Growth Transformation Office) and Ensure Success of Your Revenue Growth Initiative By Tim Hughes I was at a Sales and Marketing conference this week and it struck me that here we have a bunch of people that are moving the same old,...