1/17/2021 12:00:00 AM Predators Are Mostly Prey In The World Of Digital Disruption By Tim Hughes My background has been in the tech sector, I've worked (twice) for a large US software company, as well as working for a number of it's...
12/27/2020 12:00:00 AM Is A Google Penalty Really a Bad Thing - Or Is it Another Business Transformation Opportunity?. By Stephen Sumner Traditionally there have been 3 ways to get visitors to your website; Searches via Google (paid and SEO)Direct to your website (people...
6/29/2020 1:24:47 PM How To Create a 'Front of Mind' Brand Strategy That's Also Authentic. By Stephen Sumner Are you on Instagram and FaceBook? I read that 1 in 4 post on those platform are now Ads. I also read that in order to maintain demand...
3/9/2020 12:00:00 AM Will Covid-19 change the world of business forever? By Digital Leadership Associates We are in what seems unprecedented times. As I sit here, working at my kitchen table and my Wife works upstairs in the home office, am I...
1/27/2020 10:11:30 AM Does the ICO really have the teeth for adtech? By Stephen Sumner If your company fucked up with a data breach how much tea and sympathy do you think the ICO would have for you before imposing penalties?...
1/21/2020 10:56:42 AM Google - penalties and non referring clicks - just how does your brand mitigate risk? By Stephen Sumner I recently saw some stats from 'Google' that evidences circa 50% of searches no longer end in a click to the source. Which on the surface...
11/30/2019 6:37:58 AM Any Company that Relies on Google Search to Drive Revenue is in Trouble By Tim Hughes There are a number of factors that are driving this. 1. The ad revenues are reducing. There are a number of factors at play here. The...
9/9/2019 1:02:03 PM More than 50% of Google searches end without a click to other content By Stephen Sumner Search is great, but only if you know what you're looking for which is why 'content discovery' is a critical part of the 'Alphabet' owned...
6/24/2019 8:35:52 AM How Does Social Media Drive Website Traffic, Without Advertising? By Stephen Sumner Chances are you've already invested quite a lot of time, resource, and no doubt hard cash into 'optimising' your website for all the...
5/23/2019 12:00:00 AM 'Content Discovery’ is the start of the demise of Google, and Your Website!. By Stephen Sumner It might be time to realise that the advertising model that was originally thought up for the internet just doesn’t work anymore. The...
5/2/2019 12:00:00 AM Social Media Disrupted my 'Downton Abbey' Plans. By Stephen Sumner Unless you have been living on a desert island, or hiding under a rock somewhere, there is no doubt that the TV Drama 'Downton Abbey' was...
2/20/2018 12:00:00 AM Death of the website, death of Google? By Peter Springett Oh, this is great. Kudos to Rob LoCascio who in this article lays out the reasons why we are witnessing the last days of the website. ...
1/8/2018 8:04:42 PM Great teams thrive on trust By Peter Springett What's the single most important quality that contributes to successful teams? Trust. Here is some great research from Google, who know a...