3/1/2020 12:34:07 PM Social Media Is Brainwashing Us - Here's 5 Ways How. By Stephen Sumner Facebook has issued a cease and desist notice to an Israeli firm that claims to be able to subconsciously alter people's behaviour. 'The...
2/10/2020 12:00:00 AM We all know about annoying ads, but WTF’s a disruptive ad? By Stephen Sumner Not only are there now 1 in 4 people adopting ad blocking software, not only is their forecast to be circa $100 Billion in ad fraud by...
1/27/2020 10:11:30 AM Does the ICO really have the teeth for adtech? By Stephen Sumner If your company fucked up with a data breach how much tea and sympathy do you think the ICO would have for you before imposing penalties?...
1/21/2020 11:28:35 AM GDPR isn’t for Google or the IAB - but it is for you! By Stephen Sumner Britain's data watchdog has been criticised for failing to punish companies involved in what has been described as the UK's largest...
1/15/2020 9:57:09 AM What to do when Google stop you tracking me with Cookies? By Stephen Sumner The intrusive digital advertising ecosystem has just hit yet another advertising bump in the road. Chrome, far and away the world’s most...
1/10/2020 5:20:30 PM GDPR: Dixons fined $650,000 by ICO for Crap Security Exposed 5.6 million Customers' Payment Cards By Tim Hughes Think that £500 Million ($650 Million) is a lot of money? Well thankfully for Dixons, this was before the GDPR May 2018 deadlines...
12/27/2019 5:47:35 AM GDPR And CCPA Are Only The Beginning - It's Time To Start Getting Your Marketing in Order! By Tim Hughes GDPR regulations came into force on 25th May 2018 and CCPA regulations come into force on the 1st January 2020. With further State law...
12/9/2019 10:49:40 AM WTF is 2nd party data? By Stephen Sumner Widely discussed in the run-up to the General Data Protection Regulation last year, second-party data was billed as a...
8/9/2019 10:50:09 AM Targeted Adverts Don't Work Anymore. By Stephen Sumner So your in the publishing and content creation business, you've spent years building up your audiences only to now see most of the...
8/5/2019 12:11:24 PM Facebook TV - is it just another looming Data Privacy issue? By Stephen Sumner The rumors coming out of 'Zuckerberg' land are that the company is still trying to find ways to operate on connected TV's, or Smart TV's,...
7/30/2019 9:42:09 AM Advertisers will pay a premium for genuine traffic, but they still can't listen! By Stephen Sumner As ad fraud continues to rise advertisers are constantly scratching around to find ways to ensure that the traffic that get reported is...
7/8/2019 9:44:59 AM £183 million GDPR slap for British Airways. By Stephen Sumner I read with some interest that 'British Airways' (BA) have been handed a hefty fine from the 'Information Commissioners Office' (ICO) for...
6/24/2019 7:58:13 AM It's June 20th 2019 & the GDPR fired its first salvo at Ad Tech. By Stephen Sumner On June. 20, the ICO released a report that specifically focuses on how the ad tech sector should comply with GDPR — an area that would...
6/24/2019 7:39:32 AM A year on from GDPR, what’s changed? By Stephen Sumner The GDPR initiative that was rolled out in Europe last May (2018) has now entered into its second year. We've seen a myriad of approaches...
5/30/2019 9:20:32 AM What used to work in marketing isn’t working anymore. By Stephen Sumner e-Commerce is not what it was - Social Commerce is changing all that. B2B buying process has changed - Social Media is changing all that....
3/19/2019 11:41:23 AM Gartner Says Outdated Technology Is Pushing Workers Out The Door By Tim Hughes In my last role it was pretty common (25% of deals) the reason that an accounting system was being replaced, was that the current...