2/8/2022 9:32:22 AM Zuck Is Gambling on 'Meta' But Will Google Win Out? By Stephen Sumner Google and Facebook are the two dominant online ad companies and have been for years. While the companies do very different things and...
6/18/2021 10:22:00 AM Why a 'Breakfast Burrito' With Lots of Cheese is Highly Addictive. By Stephen Sumner I tune in each week to a 'Vid Cast' (if that's the right word) to a group of people who are taking the business of social to another...
7/30/2020 12:00:00 AM Where is Venture Capital investing? By Digital Leadership Associates Not in themselves it may seem? We hit a tipping point in July, 51% of the global population is now on social media, therefore if you are...
6/30/2020 9:23:04 AM Marketing without Facebook? Let’s Talk About That By Tim Hughes There are a number of companies that are boycotting Facebook ads because their ads can be run alongside "hate speech". This means that...
5/18/2020 3:39:34 PM Recipes for AI success By Peter Springett One of the biggest problems when talking about advances in AI is that data scientists and engineers are problem solvers. They're not...
3/27/2020 12:07:33 PM 5 Social Media News Stories You Need to Read This Week. By Digital Leadership Associates If like me, you work in the world of social media, it's always good to keep up-to-date with whats going on. That said, it pays, as a user...
2/13/2020 6:52:12 AM Mobile World Congress Axed - Why Not Talk to Clients on Social Media? By Tim Hughes I heard that the Mobile World Congress has been cancelled because of the fears over the Coronavirus. This is a massive deal, 100,000...
1/16/2020 7:39:25 PM PODs - Beans or LinkedIn, which do you prefer? By Digital Leadership Associates A POD in social media terms is where a group of people get together and form a POD to share each others social media posts. The purpose...
6/10/2019 12:00:00 AM My AOV Dropped 34% Overnight, and 'Social Commerce' Will Do the same to you. By Stephen Sumner With the continuing rise in 'shoppable' social platforms like Instagram, we're now starting to see how 'Social Commerce' is already...
5/6/2019 9:52:10 AM 'Social Commerce' Is Blowing Up Your Website - For Good! By Stephen Sumner If you're a regular reader of my Blogs you will see I've written a number of articles about so called 'Influencers' and the rise of...
5/6/2019 12:00:00 AM Lead Generation on FaceBook, Really? By Stephen Sumner FaceBook announced Messenger is rolling out two new features for businesses: lead generation templates and an appointment booking...
3/11/2019 7:20:53 PM Why Your Investors, Auditor and Human Resources (HR) Department Love about Twitter! By Tim Hughes Some interesting research (you have to click through the article for the dissertation). Using Crimson Hexagon (which is now part of...
12/10/2018 12:00:00 AM What's the story, morning glory By Digital Leadership Associates Stories on Social, this is the direction we seem to be headed in. Originally the unique idea conjured up by Evan Spiegel and his team at...
10/16/2018 7:59:37 AM Privacy is Your Organization’s Most Valuable Resource, You Should Treat It as Such By Tim Hughes It's 5 Months since the introduction of GDPR and as predicted things have changed. I remember in the lead up to GDPR people said it was...
9/3/2018 12:00:00 AM Do You Really Need To Separate Social Media Accounts For Your Personal And Professional Life? By Tim Hughes No. OK it depends. The thing that people miss is that there is one unique factor that nobody else has and that is you. You are the...
8/7/2018 5:10:11 PM In Sales and Marketing - Do You Eat Your Own Dog Food? By Tim Hughes This article is about the recent Facebook Advertisements, these are not Facebook ads on Facebook but Facebook advertising themselves. ...