2/10/2020 11:40:10 AM Social Media is great for paid media - BullS#]t!! By Stephen Sumner Media agency review sessions for some can be weekly, but for most its a monthly retrospective session, the purpose is based on your media...
9/27/2019 11:45:58 AM Facebook metrics boost your ego, not engagement! By Stephen Sumner If you aren’t an exceptional brand, a top influencer, or the current occupant of the White House, then I hate to be the bearer of bad...
7/19/2019 10:15:34 AM Why Earned Attention is better than Paid Attention By Stephen Sumner PPC is a great way to generate immediate traffic and boost sales. A marketer shouldn’t doubt the potential of Pay-per-click (PPC). But...
7/8/2019 12:00:00 AM My Ad Agency is asking me to pay more, because they're making less than 10% profit? By Stephen Sumner Over the years I've worked with numerous media agencies, some global ones, some local, in the UK and Internationally. Along the way I've...
12/13/2018 9:29:33 AM SEO Predictions & Trends for 2019 By Tim Hughes One of the things about SEO is that SEO agencies always make it sound hard, when of course it isn't. How else will they to get you to...
6/10/2018 5:10:51 AM Study: Social Media ads Increasingly Less Popular Among Viewers By Tim Hughes No 541t Sherlock! The only people we can find that comment on our materials and blogs that advertising is dead are the people that sell...
4/27/2018 10:23:49 AM Your Social Media Strategy Isn't Working Because You Don't Know the Difference Between These 2 Terms By Tim Hughes The two terms are social media and advertising. Sometimes an agency will use the terms "paid media" and "earned media". An advert is...