Today, people are looking for 'social proof' and validation from peers around which products and services they might be interested in...

"A recent McKinsey study indicates that CPG companies with innovative sales and marketing teams grow 4.1% faster than those who lack...

The discrediting of an unqualified "expert" - found to have cut-and-pasted the same evidence for several different cases - has led to the...

I was reading this article by the wonderful Mark Schaefer (click here) for the article, in the piece he discusses why industries need to...

I'm not sure if your aware of the recent trend report from Gartner and Forrester, both agreeing that the traditional buying process has...

Social Media is now used by 3.196 Billion people world-wide, which equates to 42% of the world's population. A friend of mine recently...