11/22/2020 12:16:16 PM "Marketing Ain't What is Was" - Paid Media Is No Longer the Only Game in Town?. By Stephen Sumner Today's digital landscape has in some respects made a marketeers job slightly easier in relation to 'getting the brand message out'. But...
11/1/2020 12:06:04 PM Why GDPR Is About To Become the Robin Hood for All of Us. By Stephen Sumner Before this pandemic many headlines were about how 'Social' platforms were (still are) generating significant revenues off the use of our...
2/23/2020 10:50:53 AM 2 Big Tips To Reduce Subscription Overload. By Stephen Sumner Have you sat down recently and worked out how many subscriptions your family are paying for on a monthly basis and then annualised it - I...
1/27/2020 10:11:30 AM Does the ICO really have the teeth for adtech? By Stephen Sumner If your company fucked up with a data breach how much tea and sympathy do you think the ICO would have for you before imposing penalties?...
1/21/2020 11:28:35 AM GDPR isn’t for Google or the IAB - but it is for you! By Stephen Sumner Britain's data watchdog has been criticised for failing to punish companies involved in what has been described as the UK's largest...
12/9/2019 10:49:40 AM WTF is 2nd party data? By Stephen Sumner Widely discussed in the run-up to the General Data Protection Regulation last year, second-party data was billed as a...
8/9/2019 10:50:09 AM Targeted Adverts Don't Work Anymore. By Stephen Sumner So your in the publishing and content creation business, you've spent years building up your audiences only to now see most of the...
8/5/2019 12:11:24 PM Facebook TV - is it just another looming Data Privacy issue? By Stephen Sumner The rumors coming out of 'Zuckerberg' land are that the company is still trying to find ways to operate on connected TV's, or Smart TV's,...
7/8/2019 9:44:59 AM £183 million GDPR slap for British Airways. By Stephen Sumner I read with some interest that 'British Airways' (BA) have been handed a hefty fine from the 'Information Commissioners Office' (ICO) for...
6/24/2019 7:58:13 AM It's June 20th 2019 & the GDPR fired its first salvo at Ad Tech. By Stephen Sumner On June. 20, the ICO released a report that specifically focuses on how the ad tech sector should comply with GDPR — an area that would...
6/24/2019 7:39:32 AM A year on from GDPR, what’s changed? By Stephen Sumner The GDPR initiative that was rolled out in Europe last May (2018) has now entered into its second year. We've seen a myriad of approaches...
5/29/2019 12:13:58 PM The Real Reason We Dislike online ads. By Stephen Sumner Here's a graph for you to get your head around why there's so many intrusive ads on the internet; Did you count them all, did they stick...
5/3/2019 8:25:49 AM Personalised Ads, Or just Downright Intrusive? By Stephen Sumner “The way ads are targeted today is radically different from the way it was done 10 or 15 years ago,” said Frederike Kaltheuner, who heads...
12/4/2018 9:08:24 AM What can Cold Callers Learn from the Marriott Data Breach? By Tim Hughes You will have seen the news, I'm sure, about the Marriott data breach. The number of people details that have been hacked is now at...
10/16/2018 7:59:37 AM Privacy is Your Organization’s Most Valuable Resource, You Should Treat It as Such By Tim Hughes It's 5 Months since the introduction of GDPR and as predicted things have changed. I remember in the lead up to GDPR people said it was...
9/8/2018 12:00:00 AM Under GDPR British Airways (BA) Could be Fined £500M ($650) By Tim Hughes So BA has been hacked and customer credit card details are put online. The attack is the first to hit a company under the new GDPR...