No wonder it's become common to call data the "new oil". The analogy isn't perfect. Data can be used many times, oil only once. Data...
"Intent data shows which leads or accounts are actively conducting research online. As they search, they’re scored on thousands of...
The last few weeks in the UK has seen headline after headline talking about the grades given to students as they look to go to...
Not only are there now 1 in 4 people adopting ad blocking software, not only is their forecast to be circa $100 Billion in ad fraud by...
I read with some interest that 'British Airways' (BA) have been handed a hefty fine from the 'Information Commissioners Office' (ICO) for...
You will have seen the news, I'm sure, about the Marriott data breach. The number of people details that have been hacked is now at...
It's 5 Months since the introduction of GDPR and as predicted things have changed. I remember in the lead up to GDPR people said it was...
This is a good article from my friend Carlos Gil, and congratulations on being a contributor at "Entrepreneur". What I would say about...
I was sitting with the CMO & Head of Social today. They work at a global, listed, multi-billion dollar organisation. We were creating a...
When we see fashion shows we, OK maybe it's me, but I see models walking down the cat walk and I immediately think, "I will never wear...
AI this, Machine Learning that, Data, Data, Data. This article and the associated survey makes for interesting reading. Senior execs are...
What I love about this article is that it starts from the premise that we were all aware of the deal from the start. Not to say that we...
On the day after Mark Zuckerberg testified on Capitol Hill in the US, there seems to be a global change taking place about the way we...
I wrote a piece a while back, asking the question, will your next hire for your sales team be a data scientist. It is evident that this...