Marketers are becoming more and more responsible for the communication aspects of the marketing mix – with social media, PR, CRM and...
Social Media has changed the world. It has changed the way we communicate with each other. It is stitched into the fabric of society. A...
This short video (link below) on the BBC news site caught my attention earlier this week. It talks about how one company FabFitFun a US...
This is a 5 minute read, it's aimed at HR professionals and the C-Suite. In every organisation, right now, there are individuals who get...
Are you an avid 'Ad skipper', or an Ad blocker, or maybe even both? More and more of us are finding ways to block out or skip those...
As ad fraud continues to rise advertisers are constantly scratching around to find ways to ensure that the traffic that get reported is...
As more and more web browsers are having to adapt or die in the increasingly draconian world of data privacy, the impact is being felt...
The role of the CMO is forever in a state of flux, to adapt we must be open to the forces that are shaping the digital world we and our...
I know its a bit of an 'old chestnut' as we say in the UK but being on social doesn't always translate to being 'social'. Many brands...
Many years ago I was 'invited' by a few headhunters following my highly successful tenure with N Brown Group plc to see if I would be...
I'm sitting in Munich, I've got 3 days with CEOs and Senior Business leaders and we are talking about Digital Transformation. It's...
Knock, knock. Who's there? Adore. Adore who? Adore is between us. Open up! When I was a child, "Knock Knock" jokes were one of the...
Ad Fraud and Brand safety are intertwined in the same murky bucket as agencies that cannot, or will not provide its clients with an...
It's pretty well documented that customer reviews can significantly increase click through and conversion rates. The're used quite a lot...
We're always asked if we can provide some figures to support a 'Social Media' transformation project. The short answer is yes, we have an...
I often cite Matt Meckes, CTO of Cohaesus, when musing on this subject. I loosely paraphrase his view on life, you will know when an...