2/7/2023 12:42:50 PM WTF Is Consumer Hedonomics & How Do You Leverage It For Growth? By Stephen Sumner A "Growth' mindset is defined as a leader who encourages teams to work across the company, fostering an agile culture of collaboration...
1/5/2023 2:08:32 PM Retail Needs A 'Front Of Mind' Strategy For 2023 and Beyond - Here's a Thought! By Stephen Sumner ROX is the new ROI: Prioritising customer experience. Consumers have more power over your company’s success or failure than ever before,...
5/3/2022 9:46:18 AM We Invested In A Website, New Tech, And People - Nothing Changed!! By Stephen Sumner For many companies the road to transformation is discussed and debated many years and months prior to any action being taken - it starts...
11/3/2021 12:41:23 PM We Don't Have Stores, We have Under Utilised Distribution Outlets. By Stephen Sumner Shoppers hoping to nab festive holiday gifts online this year may need to prepare well in advance for their purchases. Numerous...
10/27/2021 2:19:11 PM Is 'Buy Now Pay Later' Really The Future For Retail or Is There Something Bigger? By Stephen Sumner Before the advent of today's credit card or their historical equivalents, people had to save up and have the funds available to make a...
10/13/2021 10:36:53 AM 'Why' Do We Choose One Retailer Over Another? By Stephen Sumner Transformation isn't about digital, channels, tech, Apps, websites, or other fixed mindset stuff, it's totally about being consumer...
5/25/2021 9:45:04 AM Why Do Customers Buy from Someone Else? By Stephen Sumner As a company you have to have a strong sense of who you are appealing to if you are to build a sense of personality (brand) that starts...
5/3/2021 11:05:38 AM How Brands Are Creating Commercial Relevance With eGamers & Social Media? By Stephen Sumner For this blog I've picked up on a couple of trending stories. My focus is to stimulate the industry to continue to recognise that you...
4/26/2021 10:33:00 AM 84 percent of Organisations Acquire Startups to Bolster Innovation - What About Supermarkets?. By Stephen Sumner If you live in the right part of the country (UK) you can now call on a whole raft of app-based systems that promise to bring you...
3/8/2021 10:30:20 AM Phygital Magic is What's Needed to Immerse Today's Consumers By Stephen Sumner I write this blog as most of the world anticipates their version of release from lockdown. Retail in all its forms and sectors in...
1/25/2021 11:30:07 AM Is eCommerce As we Know it Impenetrable to Disruption? - I Don't Think So, Here's Why! By Stephen Sumner Of course the Covid crisis has accelerated the collapse of businesses that already had weak balance sheets, especially those that were...
11/15/2020 1:04:43 PM Why Local Retail is Smarter & More Agile than the Multiple Retailer. By Stephen Sumner Since March 2020 when this crisis broke every citizen in every country has been drip fed the message 'stay at home'. By the end of...
10/11/2020 1:01:29 PM Has The Traditional Retail Model Been Blown To Bits? By Stephen Sumner If you've been patting yourself on the back because you have an eCommerce website in the knowledge that all that business that used to go...
9/28/2020 11:27:52 AM Shoppers lost £100m in Gift Vouchers Expiring in Lockdown & Aldi Goes Online. By Stephen Sumner As this worldwide chaos continues into the rest of what feels like a dystopian 2020 we're now starting to see many different stories...
8/16/2020 12:21:11 PM 'Stores' - "Where we're Going We Don't Need Stores" By Stephen Sumner I don't know about you but I've had a mobile phone forever! The last time I went into a 'phone shop' would be about 15 years ago. When I...
8/16/2020 7:52:58 AM Consumers Aren't Shopping at Airports - It’s Because They're Scared - Here's How to Ease Anxieties. By Stephen Sumner As we all now know movement of citizens in every country is severely monitored and in several places extremely restricted due to regional...