9/28/2020 11:01:59 AM How to Dig Your Way Out of the Lack of Advertising Budget Conundrum. By Stephen Sumner Well, that went quick, not 2 minutes ago it was the most bizzare first half of the year and we still have the 2nd act to come!. Summer...
8/11/2020 9:51:41 AM What Can Retail Learn From Red Bull's Content Strategy - Clue: It Drives Trust & Revenues. By Stephen Sumner When I talk to the C-Suite, one of the questions I ask is for them to tell me what the last 3 adverts they saw on social media were...
3/16/2020 11:25:50 AM Top Low Cost Tips for Acquiring New Customers. By Stephen Sumner Customer acquisition is something every business continues to do, it doesn’t matter if your in B2B or B2C. What varies of course is the...
9/23/2019 1:32:45 PM Why only 1% of communities create new content. By Stephen Sumner In Internet culture, the 1% rule is a rule of thumb pertaining to participation in an internet community, stating that only 1% of the...
9/9/2019 11:21:30 AM We need Vulnerable leaders in business, but where are they?. By Stephen Sumner Back in the day I was brought up to believe in the old fashioned values that being the man about the house meant being not only the bread...
8/28/2019 12:00:00 AM If You're on Social Media, are you right with Copyright? By Stephen Sumner If like me you are an avid blogger it's always difficult to not only consistently come up with that great story, but you will also need a...
5/10/2019 9:08:52 AM Content, Content, Everywhere. And No Time To Think. By Stephen Sumner When you start on your journey of being a 'Storyteller' it's vital to remember who it is you're trying stimulate and engage with your...
5/3/2019 7:59:59 AM 90% of Consumers Prefer Custom Content From Brands. By Stephen Sumner At DLA Ignite, we create a lot of Vlogs, Blogs and Podcast. Collectively we produce quite a lot, and all on a daily/weekly basis. Its...
10/17/2018 10:11:16 AM How Entrepreneurs and Executives Can Develop a Writing Habit -- and Why They Should By Tim Hughes Good article on how you can start writing. As they say, we live in content and information times. What do I mean? We are all able to go...