8/11/2020 9:51:41 AM What Can Retail Learn From Red Bull's Content Strategy - Clue: It Drives Trust & Revenues. By Stephen Sumner When I talk to the C-Suite, one of the questions I ask is for them to tell me what the last 3 adverts they saw on social media were...
4/20/2020 12:00:00 AM What's Winning the Lottery Got to do with a Good Content Strategy?. By Stephen Sumner In Internet culture, the 1% rule is a rule of thumb pertaining to participation in an internet community, stating that only 1% of the...
4/6/2020 12:38:22 PM If You're Going to be 'Rick Astley' - Go All In & be 'Rick Astley'. By Stephen Sumner Your product and service is not your brand, that's simply what you sell? Your brand is what people say you are, and this is based on how...
3/27/2020 9:09:06 AM Covid19: Authenticity is now more Important Than Ever During the Coronavirus By Tim Hughes I’ve just watched an article on the BBC News that British Premier League Footballers are turning to the internet during this lockdown...
3/8/2020 12:03:58 PM 3 Reasons Your CMO Doesn't Blog & It's Impact on Business? By Stephen Sumner If you aren’t an exceptional brand, a top influencer, or the current occupant of the White House, then I hate to be the bearer of bad...
9/23/2019 1:32:45 PM Why only 1% of communities create new content. By Stephen Sumner In Internet culture, the 1% rule is a rule of thumb pertaining to participation in an internet community, stating that only 1% of the...
7/16/2019 12:00:00 AM How to improve Social SEO on Google. By Stephen Sumner A short view on how you can help to get your 'content' optimised for SEO on all search platforms. However, before we go into that I want...
6/17/2019 11:41:52 AM If you're struggling to post on Social Media, your lacking 'Purpose', not ideas. By Stephen Sumner I'm writing this blog in the glorious sunshine of South East Spain which is where (for now) my Wife and myself have chosen to live, and...
3/25/2019 10:01:42 AM What do High Performing Sales Reps Have That Average Sales Reps Don't? By Tim Hughes This article picks this up nicely, which is the ability to communicate. What do I mean by that? - The ability to listen, the ability to...
9/17/2018 11:36:01 PM Corporate Blogs Always Work. But Only If You Do Them Right. By Tim Hughes There are two mistakes that people make when it comes to blogs and blogging. The first mistake is that people think that other people...
3/27/2018 10:13:40 AM Why Anybody Can Create Content ... Yes That Includes You! By Tim Hughes As part of our social selling program we teach people how to create content. Teach is the wrong word really, we empower, but that is a...