4/20/2023 9:25:27 AM People Buy From People - It's Not About The Tech! By Stephen Sumner If you're a small business, and you enjoy blogging about what you do, why you do it, and sometimes 'how' you do it can be a great source...
11/7/2022 10:17:30 AM Questions from the client base #10: “Does all this B2B digital/social stuff have a shelf life...?” By Digital Leadership Associates I was on a call with a management team recently. We ran through what being a Social organisation means, the reason it's important, how it...
7/26/2022 11:32:36 AM As the lines between 'personal' and 'professional' blend, how can your business leverage team creativity for growth..? By Digital Leadership Associates Our commercial worlds have changed so dramatically since the start of the digital transformation and have been accelerated by the recent...
7/26/2022 11:13:51 AM How to beat 'the algorithm' once and for all...a step by step breakdown for modern businesses. By Digital Leadership Associates A friend of mine posted a piece of content last week about their frustration with Social Media algorithms. They wrote about how the...
6/13/2022 10:17:15 AM Questions from the client base #8: "My content reach is going down and I’m not getting as much engagement as I did before, what should I do…?" By Digital Leadership Associates A great question. What you don’t want to do is......blame ‘the algorithm’. Why? You don’t have a clue about the algorithm, nobody does. ...
4/22/2022 10:29:57 AM Run your business like an 80's movie 🕶 By Digital Leadership Associates It’s no surprise I’m a BIG fan of the 80’s. And in particular 80’s movies. I mean I even have a poster of the Princess Bride in my office...
4/5/2022 10:53:48 AM Does Your Media Agency (and you) Still Think TikTok Is A Social Network?. By Stephen Sumner So, you have your social media team in place - you've employed the millennial guy with the beard and the girl with the tattoo to come up...
3/30/2022 12:30:54 PM Social Selling the Stephen King Way By Digital Leadership Associates I was (and still am) a HUGE Stephen King fan. Like him or not he has done an awful lot for pop culture and the sheer volume of work the...
12/15/2021 9:36:16 AM A LinkedInmas Carol By Digital Leadership Associates My brain is like peanut butter at the moment, I feel so tired as this year draws to a close. Maybe it's the wife kicking me in the back...
11/15/2021 10:27:22 AM I don't have time for content 😤 By Digital Leadership Associates I hear it time and again. But I bet you have time for sales conversations, conversions and revenue don't you? Well that's what (good)...
8/23/2021 1:30:20 PM We don't all like the same foods and we don't all like the same Social Media content...the key is balance. By Digital Leadership Associates 2 weeks ago, I ran a poll asking what type of content you prefer to see in your feed. Thanks to everyone who took the time to contribute....
8/14/2021 9:42:33 AM The Marketing Team Are Diluting 'Trust' in Your Brand, Here's What To Do About It. By Stephen Sumner The days of trying to 'buy' attention is well and truly over. But volume isn’t the only problem, as ads are becoming ever more...
7/27/2021 11:14:33 AM "If I had $1 to invest in digital" By Stephen Sumner Do you spend your marketing budget on digital advertising? If you do you'll have seen (pre-covid) the cost of those ads going up, factor...
5/27/2021 12:00:00 AM What does it take to lead in sales in a post pandemic world? By Tim Hughes I've just seen an excellent post by my colleague Kevin Milne, the post is on LinkedIn here. Kevin says "A few insights from the Gartner...
5/16/2021 9:55:09 AM Can I sell $1 Million deals with social selling? By Tim Hughes A friend of mine, who works for the German, accountancy software company SAP, laughed at me, when I asked him if he cold called. At the...
4/26/2021 9:07:05 AM Can I coach social selling? By Tim Hughes Want to be part in the social selling revolution? Here at DLA Ignite, things are busy. Social media has changed the world. It's changed...