7/12/2021 1:45:57 PM How can I be found and trusted by BUYERS & PROSPECTS online? By Digital Leadership Associates As we sit right now in Q3 of 2021, we have been turned, twisted, adjusted, pushed and pulled around to now what looks like a more...
6/15/2021 8:11:33 AM The Power of Being Yourself By Digital Leadership Associates The Power of Being YourselfA recent read I came across from Inc. MagazineSocial media can sometimes be a daunting place.A lot of noise...
5/25/2021 8:23:42 AM Create a PURPOSE driven organization which enables success for everyone. By Digital Leadership Associates 2020 was a strange, difficult and astonishing year in several ways. Something we had never seen before. A global pandemic that I for one...
5/5/2021 8:02:08 AM THE SOCIAL ORGANISATION By Digital Leadership Associates Understanding the need to move to a digital and social landscape can be a tricky process. But what are the options. ❌Stay put and...
3/10/2021 9:12:08 AM LSP industry findings create a host of opportunity for digital dominance. By Digital Leadership Associates The recent Slator 2021 findings and insights from the LSP sector is interesting reading. Thanks to Monica Jamieson for these insights....
1/18/2021 10:57:22 AM Why 'Walking the Talk' is a Vital Ingredient in Today's Leadership Playbook. By Stephen Sumner Back in the day your CMO would be the brains and powerhouse between your brand staying front of mind over your competitor in order the...
12/13/2020 11:37:54 AM Why Matching Content with a Face helps Brands Gain Consumer Trust. By Stephen Sumner A study by the Edelman Trust Barometer found that 67% of consumers trust “company technical experts,” while only 43% trust CEOs. ...
4/27/2020 10:17:49 AM Why Personal Branding Is More Important Than Ever For The C-Suite By Tim Hughes Lenin said "There are decades where nothing happens; and there are weeks where decades happen" We are in uncharted waters, Covid19 has...
3/27/2020 9:09:06 AM Covid19: Authenticity is now more Important Than Ever During the Coronavirus By Tim Hughes I’ve just watched an article on the BBC News that British Premier League Footballers are turning to the internet during this lockdown...
3/1/2020 12:00:00 AM 5 Reasons Retail Marketing Is Losing Its Mojo. By Stephen Sumner My Children tell me that inventing banner ad is like inventing smallpox. J.McCambley (inventor of the banner ad) Or to use a current...
10/23/2019 9:01:07 AM How Companies Going Through Digital Transformation Can Garner Trust By Tim Hughes There are many reasons why a company needs to have trust. They need their customers to trust them as part of any customer experience...
5/15/2019 12:04:25 PM A Congratulatory Pat on the Back for 'Philips Healthcare', or is it? By Stephen Sumner "With the rise of chronic illnesses due to increasing sedentary lifestyles, it is no surprise that brands are looking towards engaging in...
6/12/2018 8:29:59 AM Adidas Customers are Big Ad-blockers, so they have Moved from "Advertising" to "Social Media" By Tim Hughes Great to see a big brand realising that people use ad-blockers and that the place to be is where their customers are. On Social. With a...