Back in the day your CMO would be the brains and powerhouse between your brand staying front of mind over your competitor in order the...

This blog is aimed at retail leaders and how the same 'Butterfly Effect' concept using free to use, free to access social media might...

A study by the Edelman Trust Barometer found that 67% of consumers trust “company technical experts,” while only 43% trust CEOs. ...

Lenin said "There are decades where nothing happens; and there are weeks where decades happen" We are in uncharted waters, Covid19 has...

At time of writing this blog (20th April 2020) the UK Government have opened up the platform for businesses to apply for the employee...

There a rare breed (for now) connected leaders that is. We can now evidence that many leaders, especially CEO's and CMO's have a...

There are many reasons why a company needs to have trust.  They need their customers to trust them as part of any customer experience...

Back in the day I was brought up to believe in the old fashioned values that being the man about the house meant being not only the bread...

"With the rise of chronic illnesses due to increasing sedentary lifestyles, it is no surprise that brands are looking towards engaging in...