'Revenge Spending' - Will it Happen to You?
I'm a brand marketing guy. I run a couple of workshops, and one of those workshops is designed to help business better understand how to...
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Why Insurance Companies are Only Loyal to Themselves?
There are now many companies around the world utilising loyalty schemes as a way of connecting and sharing a brand with peer groups,...
Streaming goes mad for video ads - the Fraudsters love it.
Some months ago via Social Media (Twitter, then LinkedIn) I met someone who seemed to resonate the same concerns around the massive...
"If I were you". Probably the worst thing you could ever say.
If only this sort of advice had been available when I started work.
We blame the Internet and social media for a lot of things. But the...
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