Today's digital landscape has in some respects made a marketeers job slightly easier in relation to 'getting the brand message out'. But...
If you haven't seen it before this research is the Edelman Trust Barometer and it comes out every year, so you have a last year, this...
Instead of getting too hung up on a virus that's probably going to be more of an inconvenience for the majority let's discuss that...
We see lots of people who think being on Social Media is just about pumping out post, blogs, Vlogs, and then a few weeks in they start...
Some months ago via Social Media (Twitter, then LinkedIn) I met someone who seemed to resonate the same concerns around the massive...
Ad fraud is forecast to rise to $100 Billion by 2023, and with circa $230 billion being spent on mobile advertising this year alone I'll...
Let's say you run a 'Pizza' place, and like other good fast food companies you need to get people through the door and order what it is...
Take responsibility for your reputation, before your reputation takes over you, or in modern parlez, 'your brand is what others perceive...
If your reading this it could be that my business headline intrigued you enough to explore it further, or that your simply interested in...
In 2017, the global Instagram influencer marketing industry, which is one of the biggest alongside YouTube, was worth $1.1 billion and...
On June. 20, the ICO released a report that specifically focuses on how the ad tech sector should comply with GDPR — an area that would...
The GDPR initiative that was rolled out in Europe last May (2018) has now entered into its second year. We've seen a myriad of approaches...
Some months ago via Social Media (Twitter, then LinkedIn) I met someone who seemed to resonate the same concerns around the massive...
I was reading this article by the wonderful Mark Schaefer (click here) for the article, in the piece he discusses why industries need to...
If someone got access to your company bank account, then consistently stole 50% of the cash you kept putting in their would you be happy,...
Do you have shares in Ad Tech companies and Ad Agencies? Ad Fraud is forecast to reach $100 Billion by 2023 - in my opinion those shares...