Account based marketing (ABM), sometimes called account based selling (ABS) has been around for years. It works on the assumption that...
Many leaders we talk to, make an assumption that because they are influencers within their business, this somehow makes them influential...
"Intent data shows which leads or accounts are actively conducting research online. As they search, they’re scored on thousands of...
Account Based Marketing (ABM) or Account Based Selling is a great way to focus on existing clients, something all companies should be...
We talk to a number of people and they say "we tried social media and it didn't work". What they did was did a few tactical posts or...
Recently we were in Singapore looking out at the Singtel building. Singtel is the big mobile / cell operator over there. Looking up...
It's a pity that Account Based Marketing (ABM) so often gets put in the Marketing bucket. In fact, ABM is a strategy that covers...
It's becoming more and more clear to us, that central to the success of any organisation is that sales and marketing work together. In...
We use machine learning here at DLA http://www.social-experts.net/ we've been using it now for 6 months. This isn't some future "skynet"...
"but that men will begin to think like computers." Sydney Harris (Journalist) I found the above quotation, and I believe that is very apt...