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Why Your Investors, Auditor and Human Resources (HR) Department Love about Twitter!

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Tim Hughes
Co Founder and CEO

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Tim Hughes
Co Founder and CEO

Some interesting research (you have to click through the article for the dissertation).

Using Crimson Hexagon (which is now part of Brandwatch) Pawel Bilinski who is Associate Professor (Reader) at CASS Business School in London has found out that:-

1. Companies using Twitter had higher earnings responses.

2. A higher number of Twitter and YouTube Posts leads to more positive price reaction. 

3. Social media communication is seen by investors as signaling a commitment to greater transparency.  Which will have an impact not just on earnings but to recruitment, diversity and inclusion and revenue (sales).

There might be something in this Twitter stuff? 

The author considered whether use of social media strengthened the impact of earnings news.  Companies using Twitter had higher earnings responses.  Retail ownership increases in companies that communicate through social media.  A higher number of Twitter and YouTube Posts leads to more positive price reaction.  Social media communication is seen by investors as signaling a commitment to greater transparency.
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investment, investment management, investors, invest, investing, audit, auditor, audits, auditors, accountancy, accountant, accountancy firms, venture capital, venture capitalist, angel investing, venture capital diversity, inclusion, inclusion in the workplace, inclusion strategies, inclusive leadership, inclusive innovation, diversity, diversity and inclusion, diversity leadership, diversity strategy, human resources, human capital, human capital management, human resouces, hr, hr advice, hr strategy, hr update, hr consultants, hcm, talent acquisition, talent, talent management, talent attraction, talent mobility, recruitment, recruiting, social media, social selling, social media marketing, social media networks, social media strategy, social sales, social strategy, social skills, digital marketing, digital, digital disruption, digital transformation, digital sales, digital strategy, digital skills, sales, sales enablement, sales effectiveness, sales skills, sales strategy, sales transformation, sales training, sales tips, sales truth, twitter, youtube, facebook

Get in touch

Avatar
Tim Hughes
Co Founder and CEO

Get in touch

Avatar
Tim Hughes
Co Founder and CEO

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