8/10/2020 12:00:00 AM Forget the EU Wine Lake - There's an $395bn Apparel Mountain to Climb. By Stephen Sumner If you're involved in the fast fashion business it seems that fast is not really what's happening right now. With every retail business...
7/30/2019 9:58:23 AM It's in an advertisers interest that you skip those ads By Stephen Sumner Did you know that by 'skipping' those YouTube adverts your actually doing the advertiser a favour? Apologies, I came across this tired...
7/29/2018 3:32:10 PM 'We need more video!' The most pointless marketing statement ever. By Peter Springett It still crops up in conversation. "We need more video". Variations include: "Our competitors use video a lot", and "My nephew doesn't...
7/22/2018 4:28:49 PM People + platform + video. The secret to marketing success 2018, and beyond By Peter Springett Video, video, video. I know. We've been banging about it for a good year or two now. I know I have. Sorry. But while the importance of...