12/7/2020 2:47:26 PM Movies Keep Us Entertained - But Can They Make us Buy? By Stephen Sumner I don't know about you but apart from reading quite a lot this year I've spent a lot of time during these lockdowns consuming TV box set...
8/30/2020 12:59:02 PM Forget 'MissGuided' & 'BooHoo' - 'Manctopia' is the Bigger Concern. By Stephen Sumner As we all have more 'stay at home' time TV consumption has risen across all streaming media platforms. In the UK we are currently...
8/24/2020 12:00:00 AM Can Shopify Drive Commerce from Content on TV & Take on the Might of Amazon? By Stephen Sumner The merging of commerce and content continues with a few interesting innovations. Those that have worked out that we all prefer to enjoy...
7/21/2020 10:52:19 AM What Retail Needs to learn From TV shopping to Embrace a Media Mindset & Move Consumer Inertia. By Stephen Sumner There are literally hundreds of thousands of micro non paid influencers on all manner of social platforms today, many of those people are...
7/6/2020 10:42:33 AM Have Publishers & Broadcasters Really Had Enough of The Duoply? By Stephen Sumner If your a regular reader of my Blogs it won't come as a surprise that I've been beating the drum for the past 6 years about the fact you,...
3/31/2020 11:24:42 AM Post Covid-19 Marketing Simply Has to Become Social Media Experts?. By Stephen Sumner Without a doubt this is a real tangible scary time, but collectively we simply have to believe we can pull through this crisis. The one...
1/21/2020 12:00:00 AM Streaming goes mad for video ads - the Fraudsters love it. By Stephen Sumner Some months ago via Social Media (Twitter, then LinkedIn) I met someone who seemed to resonate the same concerns around the massive...
1/6/2020 1:04:01 PM Is it clever Adtech or is it more subliminal intrusive advertising? By Stephen Sumner You might be aware that I've had a problem with unwanted digital intrusions (adverts) for sometime. Over the past 6 years we've witnessed...
11/10/2019 2:24:27 PM Why Brands work best on TV when they're storytelling. By Stephen Sumner "Tis almost the season to be jolly. And with just seven weeks to go before Christmas the inevitable flood of festive advertising is...
10/14/2019 11:58:45 AM Has the YouTube model shed an untapped light of opportunity for TV Shopping? By Stephen Sumner Everywhere we look today we can access virtually any kind of content, many are of course subscription based, whilst the majority are...
9/23/2019 12:54:44 PM Is TV advertising to blame for how we use social media?. By Stephen Sumner When you think about watching stuff on the TV what comes to mind, do you think about the biggest screen in the house, or do you think...
8/9/2019 12:00:00 AM And The "Olympic Gold Medal for the most Ad Breaks goes to".......... By Stephen Sumner During the last Olympics I watched the opening ceremony on TV in Florida with some friends. Now we all know that US TV is obsessed with...
8/5/2019 12:11:24 PM Facebook TV - is it just another looming Data Privacy issue? By Stephen Sumner The rumors coming out of 'Zuckerberg' land are that the company is still trying to find ways to operate on connected TV's, or Smart TV's,...
7/30/2019 10:16:06 AM Give me Automated Ad Skipping on all ads NOW! By Stephen Sumner The guys who introduced the world to digital TV boxes that allowed us to to manually skip adverts are launching an automated function...