5/25/2021 10:08:41 AM Live Shopping on Facebook Combines the Fun of Live Video with the Convenience of Online Shopping. By Stephen Sumner The speed at which Chinese innovation is becoming ingrained in user behaviour in China provides us in the west with a window of...
5/17/2021 8:39:37 AM What should our event schedule look like in a post-pandemic world? By Tim Hughes Keith Keller recently did a Twitter poll of his audience about the future of events and he got the following result. While "hybrid...
3/18/2021 10:29:31 AM Buying Tiger Woods Golf Clubs Won't Transform my Game - So Why Do You Think It will Change M&S? By Stephen Sumner One of the reasons the physical 'Shopping Mall' was seen as a great place to be alongside the retail High Street is because it leveraged...
11/1/2020 12:37:46 PM If You Don't Do it - The Mighty 'Amazon' Will.... By Stephen Sumner The west is still fixated with getting people through the 'funnel', something that leans heavily towards the transaction than experience....
10/26/2020 12:00:00 AM How has Social Changed The World of Sales and Marketing Post-Pandemic? 🌎 By Tim Hughes In this discussion, Melanie Gaboriault from Hootsuite and Simon Kemp discuss the latest report "Digital 2020 - October snapshot" which is...
8/30/2020 12:09:41 PM Is This Travel Retail's Time to Get Digital Going? By Stephen Sumner In the western world, brands are still fixated with getting people to the website, moving consumers the through the funnel, along with...
8/16/2020 11:34:45 AM Why 'Live Streaming' Has to be a 'Sustainable Strategy' for Retail? By Stephen Sumner I spend a lot of time considering changes in consumer behaviour, all so I can spot any sustainable trends that can help businesses to...
8/10/2020 12:00:00 AM Forget the EU Wine Lake - There's an $395bn Apparel Mountain to Climb. By Stephen Sumner If you're involved in the fast fashion business it seems that fast is not really what's happening right now. With every retail business...
7/27/2020 10:17:25 AM If Retail Footfall is the Goal - How Do You Get it Back? By Stephen Sumner The 'luxury' retail sector is driven more than any other by 'lifestyle and experience' For the wealthy to 'feel' wealthy they crave the...
7/27/2020 9:40:19 AM What Can Retail Learn From Luxury Brands Using 'Social' to Connect to Consumers? By Stephen Sumner For business and consumer behavioural reasons I keep a close watch on China - and not just for stories, myths, and especially not for...
7/21/2020 10:52:19 AM What Retail Needs to learn From TV shopping to Embrace a Media Mindset & Move Consumer Inertia. By Stephen Sumner There are literally hundreds of thousands of micro non paid influencers on all manner of social platforms today, many of those people are...
7/5/2020 12:13:09 PM If Retail Don't Do This - Nothing Will Change. By Stephen Sumner I'm writing this blog following the first major release from the UK's version of Lockdown which saw many businesses such as hairdressers,...