3/18/2021 10:55:20 AM The People We Remember Most Are the Best Storytellers - Here's Why. By Stephen Sumner We have an inbuilt ability to be able to recall stories more than we do with the modern day disease called 'intrusive push advertising'....
2/11/2021 9:52:40 AM Social Media Is The New Campfire And Today We All Have a Story to Tell. By Stephen Sumner Consumers are a fickle bunch, if you're brand is no longer as relevant as it once was they will go to the next one with whom they 'feel'...
2/4/2021 12:32:28 PM You don't have to be a 'STORYTELLER' to tell your story. By Digital Leadership Associates I have been asked by several people over the last few weeks about how I start to tell stories on my profile and my content. The answer is...
1/14/2021 12:34:28 PM REALIZATION already? Stage 1 By Digital Leadership Associates "A realization is the act of becoming completely aware of something" "A realization is a gradual or sudden understanding or...
1/14/2021 9:39:35 AM Why Your Outbound Marketing Isn't Fit For Today's Growth Challenges. By Stephen Sumner Pre Covid-19 retail companies in different sectors who 'said' they were keen to change. we saw lots of As we now know many of them...
12/7/2020 2:47:26 PM Movies Keep Us Entertained - But Can They Make us Buy? By Stephen Sumner I don't know about you but apart from reading quite a lot this year I've spent a lot of time during these lockdowns consuming TV box set...
11/23/2020 12:59:59 PM How LinkedIn Stories starts commercial discussions... By Digital Leadership Associates Now that the buzz has died down, what do you really think of LinkedIn Stories…? Here's what LinkedIn say: "LinkedIn Stories enable...
9/11/2020 7:34:28 PM What 'Luxury' Brands Can Teach Multi-Channel Retail About Creating Emotion over Function & Price. By Stephen Sumner As a key part of my 'Leverage & Build’ Strategy process I run a number of different workshops - mainly online these days. If you have...
8/30/2020 11:51:45 AM Is Your Content Strategy Fit for Today's Problems? By Stephen Sumner As you might know I spend quite a lot of time creating blogs, articles, and stories about the multi-channel retail sector. I genuinely...
8/11/2020 9:51:41 AM What Can Retail Learn From Red Bull's Content Strategy - Clue: It Drives Trust & Revenues. By Stephen Sumner When I talk to the C-Suite, one of the questions I ask is for them to tell me what the last 3 adverts they saw on social media were...
5/27/2020 12:00:00 AM A 3-step Content Marketing Strategy for Anyone. By Stephen Sumner What you read next isn't rocket science, neither is it a silver bullet. It's 'common sense', which for people looking to start out on the...
4/20/2020 12:00:00 AM What's Winning the Lottery Got to do with a Good Content Strategy?. By Stephen Sumner In Internet culture, the 1% rule is a rule of thumb pertaining to participation in an internet community, stating that only 1% of the...
3/31/2020 11:24:42 AM Post Covid-19 Marketing Simply Has to Become Social Media Experts?. By Stephen Sumner Without a doubt this is a real tangible scary time, but collectively we simply have to believe we can pull through this crisis. The one...
3/31/2020 12:00:00 AM Should Healthcare Providers Do More to Help The NHS & Us? By Stephen Sumner "Everything has changed, yet for some nothing has changed" I've written a few blogs on the subject of the 'Healthcare' providers...
3/23/2020 11:17:10 AM Got COVID-19? - it Might Cost You $34,927.43 By Stephen Sumner I saw this headline that read "A uninsured cancer patient who tested positive for COVID-19 was billed $34,927.43" This is in the US where...
3/23/2020 11:01:38 AM Why Using Behavioural Logic Will Help you to Connect with Audiences. By Stephen Sumner Where possible countries around the world are looking to mirror the 'lockdown' applied by China in order to enforce 'social distancing'....