Nice article about the "new" relationship the CMO must have with the CFO because the Marketing department is spending so much money on...
I'm guessing this article is written by somebody without practical experience of using social internally. What employees don't want is...
As the old ways of Marketing fail, people try and find ways to prop them up. Hence Personas were developed. Here is a way to take mass...
Every company that employs us to roll out Social Transformation (including Social Selling) you always find those that are, what we call...
This is an excellent article by Brian Solis which confirms what we have been saying now for 4 months or so. The buyer (in B2B and B2C)...
You must, must, must be getting an Return on Investment (ROI) from Social Media, it a fundamental measure that people should and can get....
This article sums up some of the latest research on B2B buyers and guess what? They are just like us! 10 years ago, we had to call a...
Yes social networks terms and conditions are a concern, but let's unpack this for a second. We have terms and conditions for using...
Social buying is the way we buy today, social selling is the "equal and opposite" reaction to that. In the space were we work in which...
Here at Digital Leadership Associates (DLA) www.social-experts.net we are changing the world, slowly, but we are. Many people see us as...
One of the problems with social media is that there are too many people offering bad advice, the wrong advice, advice because they are a...
In a recent article about a get together of the ad industry they said "People are asking scary questions such: "Do ad agencies have a...
Something has happened in the B2B world. We don't know what it is but marketers are saying to me "Marketing doesn't work anymore". This...
The research we are seeing seems to have reached a tipping point. In the past the digital transformation articles were very "why" but...
It's probably worth remember what royalties are, they are a small future payment that authors, artists can get if their book, art, music...
It does not seem like good news for email marketing following the GDPR regulations came into place following the 25th May 2018. That said...