5/30/2023 11:52:39 AM Help, I Can't Advertise My 'Adult' Toys! By Stephen Sumner The 'adult' product industry say they're struggling to be able to 'market' their products on social media because of the naughty word...
4/20/2023 9:35:17 AM Are You A Listening Brand? By Stephen Sumner How to get in front of the right people is a big question all companies ask of their marketing teams, who in turn ask the same question...
4/20/2023 9:25:27 AM People Buy From People - It's Not About The Tech! By Stephen Sumner If you're a small business, and you enjoy blogging about what you do, why you do it, and sometimes 'how' you do it can be a great source...
3/28/2023 9:48:00 AM Your Team Are Not Marketing - They're Plate Spinning! By Stephen Sumner "Things ain't what they used to be" - well not in marketing anyway! With the plethora of platforms, tools, and measurements at our...
3/28/2023 9:26:11 AM Can 'Social Selling' Combined With Chat GPT Be The Game Changer? By Stephen Sumner It's no secret that Google's dominance in paid search has been under threat as the 'intrusive' marketeer moves ad spend into 'Social...
3/21/2023 9:58:33 AM A Bot Goes Into A Bar And Buys A Drink - With Your Money!! By Stephen Sumner I don't know about you but today we seem to be constantly bombarded with intrusive ads from everywhere, my personal bug bear is the...
3/16/2023 11:12:05 AM Why Pure-play Retail Needs To 'Think Outside The Box'. By Stephen Sumner Let's be honest with ourselves, physical retail adopted the homogenisation and the blandness of 'corporate multiple retailing' long...
3/16/2023 10:38:14 AM Are Pure-play Retailers Immune To The Issues Facing Their Physical Retail Counterparts? By Stephen Sumner Traditional retailers that failed to recognise the potential impact of eCommerce have been seeing casualties for well over a decade. This...
3/7/2023 3:42:21 PM They Say That Data Is The New Oil - It Is for Fraudsters. By Stephen Sumner No wonder it's become common to call data the "new oil". The analogy isn't perfect. Data can be used many times, oil only once. Data...
2/28/2023 2:52:06 PM Teams That Are Great At A 'Retail Warm Up' Do This. By Stephen Sumner What’s a ‘Retail Warm Up'? The answer is; When consumers choose one channel to get warmed up over a brand and go on to make a purchase...
2/7/2023 12:42:50 PM WTF Is Consumer Hedonomics & How Do You Leverage It For Growth? By Stephen Sumner A "Growth' mindset is defined as a leader who encourages teams to work across the company, fostering an agile culture of collaboration...
2/1/2023 2:01:07 PM SEO Is Dying - Long Live AI Chat & Content. By Stephen Sumner Chances are you've already invested quite a lot of time, resource, and no doubt hard cash into 'optimising' your website for all the...
1/25/2023 10:52:24 AM Traditionally There Has Been 3 ways To Get Visitors To Your B2C/B2B Website. By Stephen Sumner The Justice Department and states including California, New York, Colorado and Virginia filed a lawsuit against Google alleging the...
1/19/2023 10:47:58 AM Are You A Business That Uses Digital Gift Cards - If So 'What's The ROX?' By Stephen Sumner The global digital gift card market size was valued at $ 258.34 billion in 2020, and is projected to reach $ 1,101.03 billion by 2030,...
1/6/2023 12:13:33 PM The front line for commercial growth in your markets is online…is your organisation ready, fit and able..? By Digital Leadership Associates We meet management Teams from across sectors and geographic locations every week to discuss their Digital Commercial...
12/21/2022 12:12:09 PM 3 Key Tips To Consistently Win More Business Or Get That Next Job. By Stephen Sumner Ever seen those post on LinkedIn that start with 'I don't normally post on here but'? These tend to be from what I call 'passive' not...