4/26/2021 10:33:00 AM 84 percent of Organisations Acquire Startups to Bolster Innovation - What About Supermarkets?. By Stephen Sumner If you live in the right part of the country (UK) you can now call on a whole raft of app-based systems that promise to bring you...
1/25/2021 11:30:07 AM Is eCommerce As we Know it Impenetrable to Disruption? - I Don't Think So, Here's Why! By Stephen Sumner Of course the Covid crisis has accelerated the collapse of businesses that already had weak balance sheets, especially those that were...
12/27/2020 11:24:16 AM How the Birth of Welsh Mail Order & Social Media Might Just Help you in 2021? By Stephen Sumner It's been a defining year for sure, not only has this virus managed to upend business sectors of all kinds it's also accelerated the move...
8/16/2020 7:52:58 AM Consumers Aren't Shopping at Airports - It’s Because They're Scared - Here's How to Ease Anxieties. By Stephen Sumner As we all now know movement of citizens in every country is severely monitored and in several places extremely restricted due to regional...
8/10/2020 12:00:00 AM Forget the EU Wine Lake - There's an $395bn Apparel Mountain to Climb. By Stephen Sumner If you're involved in the fast fashion business it seems that fast is not really what's happening right now. With every retail business...
8/2/2020 10:49:54 AM Retail Has to Understand the Move to a 'Social Store' if It's to Remain Relevant - Here's How! By Stephen Sumner If I asked you what you thought a 'social store' was, what would you say? A community store perhaps, maybe even a charity store, possibly...
7/21/2020 10:52:19 AM What Retail Needs to learn From TV shopping to Embrace a Media Mindset & Move Consumer Inertia. By Stephen Sumner There are literally hundreds of thousands of micro non paid influencers on all manner of social platforms today, many of those people are...
7/20/2020 1:50:48 PM What Does the 2nd Half of 2020 Look Like For Retail? By Stephen Sumner In every retail boardroom around the world, leaders and employees continue to search for the answer around how the retail landscape is...
5/19/2020 3:42:09 PM What Can the N Brown plc Marketing Teams Do When the Budget is Slashed by 80%? By Stephen Sumner As well as the daily headline news about one retailer or another capitulating to the Covid-19 stranglehold on the consumer I picked up...
3/9/2020 12:00:00 AM Live Streaming for Retail isn’t Social Selling - Here's Why! By Stephen Sumner Semantics for some some, evidential change in the 'buying' process for many. I'm talking about 'social selling' and how it's often being...
2/17/2020 2:39:18 PM Are you a Fashion Swisher - Yes, its a real trend? By Stephen Sumner Sustainable fashion is most definitely becoming a mainstream strategy for brands and retailers alike, but it's the consumer whose driving...
11/11/2019 10:20:05 AM Influencer marketing is dead. Long live shopping By Peter Springett Like most marketeers and Instagram specialists, I've grown jaded of 'peak influencer' articles in recent months. But this article is...
10/28/2019 10:40:49 AM Handbag Sales are in decline, what does it means for retailers?. By Stephen Sumner The women's handbags and totes business in the U.S. is down over 20% in the first eight months of 2019, compared with three years ago,...
10/28/2019 10:19:08 AM 40%+ Return Rates are not sustainable for retailers, or the environment. By Stephen Sumner If you’re an online fashion and footwear retailer, you’re probably all too aware of the corrosive effect returns have on your bottom...
10/15/2019 12:04:17 PM Why Nike and other Brands going 'Direct to Consumers' will impact Retailers. By Stephen Sumner I started my retail career with what was recognised as one of the most innovative retailers of the 1980's 'Olympus Sport', a company...
10/8/2019 10:00:23 AM TV Shopping, YOUR TIME IS NOW! - but not as you know it. By Stephen Sumner The traditional sales prospecting landscape in B2B has undeniably changed, forever!. The need for 'social proof' as part of any due...