2/15/2021 10:23:18 AM How to Structure Your Demand Gen Team By Tim Hughes One of the things that scares me about articles, is it's a least 5 years old in approach. We deal with CEOs every day, who have believed...
2/10/2021 11:17:55 AM Over 80% of execs use social media as part of their decision making when choosing a vendor By Tim Hughes I spotted this article the other day, this is the paragraph that interested me. "A recent B2B buyer survey showed that most senior...
1/18/2021 12:01:47 PM 3 Ways to Help Yourself, 'Janet on Facebook' & Remain Front of Mind For All the Right Reasons! By Stephen Sumner Social platforms' are a very crowded place to be, so you need to be able to stand out. Today's headlines are 'Global Warming' and of...
11/30/2020 11:36:54 AM Content Discovery Vs Search - Where Does it Fit? By Stephen Sumner Chances are you've already invested quite a lot of time, resource, and no doubt hard cash into 'optimising' your website for all the...
5/22/2020 2:58:56 PM How to Generate Leads in a Competitive Digital Landscape By Tim Hughes What a difference 8 weeks make. We started March with talk of lock down and we are totally transformed to digital and online. Nobody is...
1/21/2020 10:56:42 AM Google - penalties and non referring clicks - just how does your brand mitigate risk? By Stephen Sumner I recently saw some stats from 'Google' that evidences circa 50% of searches no longer end in a click to the source. Which on the surface...
11/30/2019 6:37:58 AM Any Company that Relies on Google Search to Drive Revenue is in Trouble By Tim Hughes There are a number of factors that are driving this. 1. The ad revenues are reducing. There are a number of factors at play here. The...
9/9/2019 1:02:03 PM More than 50% of Google searches end without a click to other content By Stephen Sumner Search is great, but only if you know what you're looking for which is why 'content discovery' is a critical part of the 'Alphabet' owned...
6/24/2019 8:35:52 AM How Does Social Media Drive Website Traffic, Without Advertising? By Stephen Sumner Chances are you've already invested quite a lot of time, resource, and no doubt hard cash into 'optimising' your website for all the...
6/4/2019 1:57:07 PM Can Social Media Boost eCommerce Conversions for B2C? By Stephen Sumner In eCommerce land we tend not to use the term 'leads' in relation to potential new customers, we politely refer to them as 'prospects',...