Can social selling put marketing front and centre of a business?
Many marketing departments are tied to what they have always done. When I worked at a large US corporate we took last years marketing...
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What is the secret sauce of social selling?
Yesterday, my colleague Mike Garrison, put up a great video on the secret sauce of social media, you can watch it here
Now if you are...
Spam shaming is a thing
There is such a thing a "shaming" on social media. What does that mean?
Let's pick a type of shaming at random, for example "fat shaming".
How do I make the most of a slow summer sales period?
I was recently approached by a salesperson who looked at my Linkedin profile and she asked me the question
"I was looking for inspiration...
Can I build a social selling program or should I buy one?
This article is relevant for people, businesses and marketing agencies.
You can decide to build your social selling program or buy one.
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