3/3/2021 9:19:46 AM Is ‘Herd’ Immunity Killing Your Brand? By Tim Hughes As this article by Mark Waite states "There is a crisis happening. Customers are becoming increasingly resistant to traditional marketing...
11/3/2020 11:17:16 AM How The Pandemic Influenced The New Digital Imperative - How You Can Play Your Part By Tim Hughes In this article by Brian Solis of Salesforce he picks two pieces of research Digital Transformation is an imperative: 88% of customers...
10/5/2020 12:00:00 AM "80% Companies Will Accelerate Their Digital Transformation and 65% Will Increase The Amount They’re Investing in Digital Transformation" via BCG By Tim Hughes We live in west London and are very lucky to have a garden, even though it's pretty small. The garden was "landscaped" by the previous...
9/21/2020 4:51:49 PM How to Get Started With Account-Based Sales in 8 Steps By Tim Hughes At my last "corporate role" we had 66 salespeople and it was 7 of them that always made their number in fact over achieved. We did some...
9/16/2020 3:33:04 PM How Social Selling Sits With Your Objectives and Key Results (OKR)? By Tim Hughes A CEO told one of my team this week "we know something is wrong, we know the answer is social, but we don't know how to get there ..." We...
8/9/2020 9:45:50 AM Seven Areas Where Businesses Habitually Overspend By Tim Hughes Totally agree with this article, you should cut Marketing, but you do need to spend the money on Marketing wisely. In the past it didn't...
7/27/2020 12:00:00 AM If you are in Sales why are you not blogging? By Digital Leadership Associates Selling products, services or selling yourself? Start a blog today... One of my favourite modules of our training is the blogging...
7/9/2020 5:54:08 AM How Can The Lessons Of The Lockdown Inform Future Ways Of Working By Tim Hughes I have an iPhone, it has facial ID on it, Apple (as did Google) move away from touch to using a face to open a phone back in 2017. What a...
6/7/2020 3:09:27 PM The Skills Needed to Move Fast in the New World By Tim Hughes We've come a long way in the last few weeks and months. Back in February, before we took much notice of Covid19, we had prospects we were...
5/6/2020 12:00:00 AM B2B Marketing After COVID-19: What Changes and What Doesn't? By Tim Hughes Do you remember the good times before Covid19? In the past, I worked for organisations where sales plans and marketing plans didn’t...
4/30/2020 8:07:36 AM From the Bottom to the Top of the Funnel, COVID-19 is Flipping B2B Strategies By Tim Hughes We've been talking with a Saas Leader for a number of months and there has been a total re-assessment of priorities. Where as, Social...
4/29/2020 8:26:56 AM Covid19 - How to Effectively Manage a Disrupted Partner Ecosystem By Tim Hughes Regardless if you are 100% channel or part channel, it is times like these where great channel leadership is required. Many people don't...
4/24/2020 12:00:00 AM Covid19 - Taking Charge and Readying for Your Sales Rebound By Tim Hughes We are working in unprecedented time, I've lived through many downturns but nothing that has impacted everybody across the world. It's...
4/13/2020 12:00:00 AM Why It's Time to Turn Off Your Unused Sales Tech By Tim Hughes We often get called into companies and told, this sales app we purchased is crap. We will of course have looked at the approaching...
4/3/2020 12:00:00 AM Covid19: How a Sales Leader Manages a Remote Workforce By Tim Hughes As we get used to working in a Covid19 world, many things have changed and are changing. Pretty much everybody is working from home, (or...
3/15/2020 10:44:36 AM The End of Handshakes? By Tim Hughes This is it. Coronavirus is here for good. We now live in a Coronavirus world. Visited Deloitte today and to have a face to face...