6/28/2021 8:18:27 AM Can social selling put marketing front and centre of a business? By Tim Hughes Many marketing departments are tied to what they have always done. When I worked at a large US corporate we took last years marketing...
6/26/2021 9:17:40 AM What is the secret sauce of social selling? By Tim Hughes Yesterday, my colleague Mike Garrison, put up a great video on the secret sauce of social media, you can watch it here Now if you are...
6/25/2021 7:09:46 AM Can I get better results for my ABM campaign with social selling? By Tim Hughes Account Based Marketing (ABM) has been around for a number of years, I even wrote a chapter about it in my second book "Smarketing - How...
7/7/2020 12:00:00 AM How to build influence By Digital Leadership Associates This concept that you need to engage with mulitple stakeholders in a sales process, is nothing new. Multi-Threading, Account Based...
5/14/2020 2:57:51 PM Is Social Selling a made-up thing? By Digital Leadership Associates I bumped into Mike Winnet and his content on LinkedIn and have been following his contrapreneur series on YouTube for a while now. He is...
7/4/2019 3:04:32 PM The New Virtual Handshake and How to Get It Right (Hint: It’s the Future of Sales) By Tim Hughes As I travel the US, everybody I talk to say that cold calling is dead and laugh at these gurus that still push this legacy sales method....
10/24/2018 12:00:00 AM How Digital Natives Are Changing B2B Purchasing By Tim Hughes We often hear people say to us "my customers are not on social" and this is missing the point. If you read the latest We Are Social and...
10/23/2018 8:42:37 AM Is Winning only 46.2% of Forecast Deals The Best We Can Do? By Tim Hughes In this well written article, it uses the data from a recent Miller Heiman study which breaks down win rates, salespeople achievement...
10/11/2018 7:52:17 AM What can Strictly Teach Us in Sales? By Tim Hughes If you are not from the UK or like me you don't watch "Strictly" then you might have missed the storm that is engulfing us right now....