7/8/2019 9:30:11 AM What is Content ROI and Do You Really Need to Measure it? By Stephen Sumner Content, Content, Content, its everywhere for a very good reason, and that reason is due to a combination of 'social media', significant...
6/25/2019 12:00:00 AM Social ROI isn't about Spend and Reach? By Stephen Sumner We often get asked the obvious question regarding ROI for Social Media, and as a marketing guy I get it, especially when there seems to...
5/21/2019 11:53:40 AM Finance asked me for a sales forecast for the social strategy - Help! By Stephen Sumner I recently wrote a blog about the 'business case for social media' in an attempt to help companies shift their 'advertise and promote...
5/4/2019 12:00:00 AM What's The Business Value of 'Social Media Transformation? By Stephen Sumner We're always asked if we can provide some figures to support a 'Social Media' transformation project. The short answer is yes, we have an...
8/12/2018 12:00:00 AM Why You Should Let Your Frontline Employees Guide Your Digital Transformation By Tim Hughes The frontline staff are already involved in your digital transformation and as business leaders you probably don't know it. Right across...