8/26/2021 2:13:23 PM A Social Selling 'THUNK' moment with a Private Equity Investment Director By Digital Leadership Associates Aiming for an exit? Perhaps the impact of the pandemic changed the timeline and the numbers..."Are you seriously suggesting that Social...
2/15/2021 4:29:13 PM Changing your Sales Motions to suit modern Buying Motions... By Digital Leadership Associates “…I know this is a hard leadership decision, because we are trying to help you evolve from the leaders of sellers to the leader of...
11/23/2020 12:26:54 PM Your content will make you or break you in the 2020s... By Digital Leadership Associates “I don’t know what to write about…” “why would anyone be interested in what I’ve got to say…” “I start to write content but then delete...
11/2/2020 7:41:15 PM Social Selling is not spamming on Social...! By Digital Leadership Associates I received a LinkedIn connection request from, let’s call him, Mr X… It looked genuine enough, said some nice words about my profile and...
10/27/2020 3:03:52 PM The past and future of Sales - Vision 2021... By Digital Leadership Associates We had a little break last week, in St Andrews on the East Coast of Scotland. It reminded me of the time, back in February of this year,...
10/6/2020 5:32:00 PM The #Social Selling 'Thunk' #4...with the CFO. By Digital Leadership Associates "But the Sales team tell me they are all over Social......"🤔Management teams across the world being told "we are all already doing...
9/28/2020 4:03:16 PM What is guided selling? By Digital Leadership Associates We seem to have an obsession with putting words before the word Selling. Now we have guided selling. However, a quick check on the...
9/28/2020 11:50:34 AM Where's you head at with Social Selling? By Digital Leadership Associates There is a school of thought that websites are becoming less and less important. If you were going to check out a company or an employee...
9/22/2020 12:39:19 PM The Social Selling 'THUNK' - Episode #3 By Digital Leadership Associates With the VP of Sales...When we explain the difference between outdated, unwelcomed 'interruption' techniques such as cold calling, paid...
9/14/2020 11:06:04 AM The Great Sales and Marketing reset, for 2020 and beyond... By Digital Leadership Associates I was fortunate when I first got into Sales. I worked for a large company that had the Sales, Marketing, Business Development, Key...
9/7/2020 11:28:33 AM The Marketing metrics mess...and how to fix it. By Digital Leadership Associates We must be critical as the situation is critical and, nothing is more important than the business. Gone are the days of when complex...
8/3/2020 12:00:00 AM The Sales and Marketing team are struggling....let's help them. By Digital Leadership Associates How times have changed for all of us. A business colleague of mine called me after a recent Zoom call, he apologised for having to leave...
7/29/2020 5:05:00 PM How content affects your Sales Pipeline. By Digital Leadership Associates In a recent article I wrote about the need for a “rich and diverse content mix” and a few people have been in touch about what that...
1/14/2019 9:23:09 AM Social Media ROI: How to Prove Your Efforts Are Paying Off By Tim Hughes This article attached makes social media measurement all very difficult and complex, it's not. There are two measurements you need to...
6/26/2018 4:36:22 PM To Succeed at Digital Transformation, Focus on Customers and Innovation By Tim Hughes The research we are seeing seems to have reached a tipping point. In the past the digital transformation articles were very "why" but...
3/23/2018 9:29:26 AM Creating a Social Media Strategy - There is Only One Measure! By Tim Hughes My business part, Adam Gray and I are just back from a business trip to Singapore and Australia. One question we get asked alot if what...