6/9/2023 9:07:59 AM This Is The Biggest Mistake People Make With A Social Media Strategy? By Stephen Sumner Are you still getting bombarded every day on LinkedIn with 'follow/subscribe' to my newsletter? Reading everyone's newsletter, or...
5/30/2023 11:52:39 AM Help, I Can't Advertise My 'Adult' Toys! By Stephen Sumner The 'adult' product industry say they're struggling to be able to 'market' their products on social media because of the naughty word...
5/30/2023 11:30:07 AM How To Solve (part of) The Retail Inflation Dilemma For Consumers! By Stephen Sumner Retail prices continue to remain stubbornly higher, there's even talk by the UK Government about retailers introducing price caps - crazy...
5/15/2023 11:38:52 AM WTF Is AI And Will It Replace Me? By Stephen Sumner By no means am I purporting to be an expert or have an in depth understanding of how to harness AI - fortunately it seems I'm the same as...
5/2/2023 9:32:02 AM GROWTH STRATEGIES: Whilst Your Still Thinking 'Macro' They Operate 'Micro'. By Stephen Sumner It took over 100 years for 'mail order' to reach 10% of retail sales - but when eCommerce arrived it took just 10 years. You don't need...
4/20/2023 9:25:27 AM People Buy From People - It's Not About The Tech! By Stephen Sumner If you're a small business, and you enjoy blogging about what you do, why you do it, and sometimes 'how' you do it can be a great source...
3/28/2023 9:26:11 AM Can 'Social Selling' Combined With Chat GPT Be The Game Changer? By Stephen Sumner It's no secret that Google's dominance in paid search has been under threat as the 'intrusive' marketeer moves ad spend into 'Social...
3/28/2023 9:06:29 AM 'Why A Fool With A Tool Is Still a Fool' By Stephen Sumner A lot of 'future change makers' (maybe you) are now in the workplace. These are the guys and girls who know nothing other than a digital...
3/21/2023 9:58:33 AM A Bot Goes Into A Bar And Buys A Drink - With Your Money!! By Stephen Sumner I don't know about you but today we seem to be constantly bombarded with intrusive ads from everywhere, my personal bug bear is the...
3/16/2023 11:12:05 AM Why Pure-play Retail Needs To 'Think Outside The Box'. By Stephen Sumner Let's be honest with ourselves, physical retail adopted the homogenisation and the blandness of 'corporate multiple retailing' long...
3/16/2023 10:38:14 AM Are Pure-play Retailers Immune To The Issues Facing Their Physical Retail Counterparts? By Stephen Sumner Traditional retailers that failed to recognise the potential impact of eCommerce have been seeing casualties for well over a decade. This...
3/7/2023 3:42:21 PM They Say That Data Is The New Oil - It Is for Fraudsters. By Stephen Sumner No wonder it's become common to call data the "new oil". The analogy isn't perfect. Data can be used many times, oil only once. Data...
2/28/2023 2:52:06 PM Teams That Are Great At A 'Retail Warm Up' Do This. By Stephen Sumner What’s a ‘Retail Warm Up'? The answer is; When consumers choose one channel to get warmed up over a brand and go on to make a purchase...
2/28/2023 2:40:52 PM One Of The Hardest-to-find Items In Retail Right Now Is a Chief Executive. By Stephen Sumner What do Tomatoes, Peppers, and Cucumbers have in common? One of the hardest-to-find items in retail right now is a chief executive. It's...
2/7/2023 12:42:50 PM WTF Is Consumer Hedonomics & How Do You Leverage It For Growth? By Stephen Sumner A "Growth' mindset is defined as a leader who encourages teams to work across the company, fostering an agile culture of collaboration...
2/1/2023 2:01:07 PM SEO Is Dying - Long Live AI Chat & Content. By Stephen Sumner Chances are you've already invested quite a lot of time, resource, and no doubt hard cash into 'optimising' your website for all the...