5/18/2020 12:09:50 PM 'Revenge Spending' - Will it Happen to You? By Stephen Sumner I'm a brand marketing guy. I run a couple of workshops, and one of those workshops is designed to help business better understand how to...
4/27/2020 10:17:49 AM Why Personal Branding Is More Important Than Ever For The C-Suite By Tim Hughes Lenin said "There are decades where nothing happens; and there are weeks where decades happen" We are in uncharted waters, Covid19 has...
4/7/2020 12:00:00 AM If Everyone on LinkedIn is Looking for Work How Do You Stand Out? By Stephen Sumner We have all been touched by this crisis in many different ways. Even furloughed employees who are being paid 80% of salaries by...
1/27/2020 9:55:06 AM The Canaries in Marketing's Coal Mine?. By Stephen Sumner If you work in what is today considered a modern digital economy (who doesn't?) the pervasive level of 'risk' around your brand is...
11/25/2019 9:24:25 AM How to Manage Your Company’s Corporate Reputation in the Digital Age By Tim Hughes Reputation is key today for any brand or business. You spend all that time building up the brand, building a culture (internal and...
9/27/2019 11:11:24 AM Why Social evidence for retailers equates to real time reputation. By Stephen Sumner In the not too distant past if a rumour started about a retail company it probably took an industry magazine or a national newspaper to...
7/16/2019 2:43:24 PM WTF is 'Personal Branding' & Why Do I need one. By Stephen Sumner The short answer to the headline question is you already have one, but chances are you haven't really thought about what it is, and only...
6/17/2019 12:29:58 PM Your 'Social Reputation' is screwed, because you don't manage it. By Stephen Sumner According to BrightLocal, 88% of consumers trust online reviews from other customers just as much as they would recommendations from...
5/19/2019 9:56:25 AM A £4.500 Accident & The Power of Social By Stephen Sumner The news to hit the headlines recently was mainly given life on 'Twitter'. "Lucky diners were accidentally served a £4,500 bottle of red...