4/26/2021 10:59:10 AM The Power of In-Depth Relationship Brand Planning & Social Networks. By Stephen Sumner I was talking to a few people in retail the other day about how eCommerce has forever changed the retail landscape and the way people...
4/14/2021 8:19:11 AM The 4-1-1. Content with Strategy By Digital Leadership Associates THE 4-1-1.Social organisations manage a weekly flow of content and can strategically mix it up, to remain in focus with employees, peers...
4/12/2021 10:36:36 AM The Banking & Finance Sector Called - They Want Their 90's Marketing Back. By Stephen Sumner 'Social Proof' is one of the biggest key drivers in forming buying (or not) opinions with decision makers because they are looking to...
4/2/2021 9:03:14 AM How to Get The Meetings You Need With Prospects & Clients - Fighting For The Ever Shrinking Time To Develop Relationships in a Digital World. By Digital Leadership Associates Have you noticed that not only is it getting harder to get meetings with prospects 'live'...it is getting hard to get 'time' with current...
2/4/2021 12:32:28 PM You don't have to be a 'STORYTELLER' to tell your story. By Digital Leadership Associates I have been asked by several people over the last few weeks about how I start to tell stories on my profile and my content. The answer is...
8/24/2020 3:45:04 PM What does relationship selling mean? By Digital Leadership Associates $2million dollars of investment. That's what Warmly, have just proven. Referrals Are Some Of The Most Valuable Leads You Can Get Here are...
6/23/2020 1:24:08 PM Buyers Trust Real Friends and Virtual Strangers the Most By Tim Hughes According to Nielsen, 92% of people will trust a testimonial from a peer and 70% trust a testimonial from a stranger. While this research...
6/6/2020 10:00:16 AM The Business Case For a Network and Relationships By Tim Hughes I was on a call with a CEO yesterday and he said to me "we've seen 12 years of disruption in 12 weeks". How true. Before Covid19...
5/27/2020 12:00:00 AM A 3-step Content Marketing Strategy for Anyone. By Stephen Sumner What you read next isn't rocket science, neither is it a silver bullet. It's 'common sense', which for people looking to start out on the...
5/4/2020 12:00:00 AM This is not the new normal. It has always been this way. By Digital Leadership Associates Relationships. People buy people. You may or may not agree with this statement. Some debate whether you need to be "liked" in order to...
7/19/2019 10:30:44 AM Why you should stop posting content if you do this. By Stephen Sumner Whatever your social media goals are, what matters is that you bring value to your audience. This is one of the biggest mindset changes...
7/8/2019 12:00:00 AM Why Being on 'Tinder' Isn't Marketing - it's Branding! By Stephen Sumner Let's imagine you're sat in a bar, but this isn't just any bar, this bar is where you go to 'listen' to what people are saying about...