8/9/2021 11:18:59 AM SPRING SUMMER AUTMUMN WINTER Business to Business is 365 on SOCIAL. By Digital Leadership Associates For many years, when I was in the sales arena across multiple sectors one thing applied. SUMMER in SALES is tough. Everyone is away. And...
7/30/2021 11:09:40 AM COVID and the pandemic have made my process towards new business more difficult. What can I do? By Digital Leadership Associates It's the end of March 2020 and I am sitting at my desk. My boss asked me to pack up my screen and laptop and head home. The pandemic was...
7/29/2021 4:57:40 PM THE STATE OF SALES By Digital Leadership Associates THE STATE OF SALES Not my words, but the words of the platform you read this on. This is from a few months back, but just in case you...
6/28/2021 9:25:54 AM Prospecting - Digital First ✅ By Digital Leadership Associates Prospecting - Digital First ✅Closing is what we do when we have been through the funnel, ticked all the stages off, dealt with objections...
6/28/2021 8:18:27 AM Can social selling put marketing front and centre of a business? By Tim Hughes Many marketing departments are tied to what they have always done. When I worked at a large US corporate we took last years marketing...
6/26/2021 9:17:40 AM What is the secret sauce of social selling? By Tim Hughes Yesterday, my colleague Mike Garrison, put up a great video on the secret sauce of social media, you can watch it here Now if you are...
6/25/2021 7:09:46 AM Can I get better results for my ABM campaign with social selling? By Tim Hughes Account Based Marketing (ABM) has been around for a number of years, I even wrote a chapter about it in my second book "Smarketing - How...
6/24/2021 2:03:19 PM Spam shaming is a thing By Tim Hughes There is such a thing a "shaming" on social media. What does that mean? Let's pick a type of shaming at random, for example "fat...
6/24/2021 8:09:12 AM How do I make the most of a slow summer sales period? By Tim Hughes I was recently approached by a salesperson who looked at my Linkedin profile and she asked me the question "I was looking for inspiration...
6/22/2021 12:25:11 PM Gartner - The CSO Second Quarter 2021 By Digital Leadership Associates If you are a CSO of an organisation, then this is for you, your management team and all those you lead into the new landscape of digital...
5/6/2021 9:25:39 AM CONTENT IS KING By Digital Leadership Associates Bill Gates way back in 1996. What has change in 25 years? ✔Over 4.3 bill active social media users.✔Increase of over 521 mill in 12...
4/16/2021 8:55:13 AM I don't have time for Social Media, I have a target and KPIs to make. By Digital Leadership Associates I have been talking with many people and business owners over the last few weeks and some of the same comments and discussions come up. ...
4/15/2021 8:10:44 AM Can I optimise my selling time with social selling? By Tim Hughes Time, where does it go? In sales we only have 200 working days in a year so we need to use it wisely. Efficiency and effectiveness In the...
4/8/2021 10:05:33 AM Can I get on more short lists with social selling? By Tim Hughes Here is a little exercise for you. Get a pen and paper and write down all of the terms you think your customer is using to find your...
4/7/2021 9:35:10 AM You have the right to love you job. Period. By Digital Leadership Associates This is a fantastic 2:12 from Simon Sinek.When listening to this, right now, it makes more sense than ever.And for those of you who watch...
1/5/2021 7:42:12 PM Short or Long Leadtime. Are you tracking all the data from inbound? By Digital Leadership Associates In my career in sales, I have covered two main landscapes and sectors. Managed Print and Freight Forwarding & Logistics. Both very...