11/17/2020 4:20:59 PM The ROI Dilemma Marketers Face With Programmatic Advertising By Tim Hughes Interesting article that does not really promote the need for advertising. After all, the great blessing of digital is that you can...
7/25/2020 9:47:49 AM Programmatic Advertising Trends: Top Tactics, Challenges, and Metrics - Where You are Going Wrong By Tim Hughes My partner had her car services the other day and she got a hire car. The hire car was built in South Korea and down the side of the car...
6/29/2020 1:24:47 PM How To Create a 'Front of Mind' Brand Strategy That's Also Authentic. By Stephen Sumner Are you on Instagram and FaceBook? I read that 1 in 4 post on those platform are now Ads. I also read that in order to maintain demand...
1/6/2020 1:30:08 PM Video streaming, the new place for fraud to hang out. By Stephen Sumner Ad fraud is forecast to rise to $100 Billion by 2023, and with circa $230 billion being spent on mobile advertising this year alone I'll...
12/17/2019 8:06:49 AM Your brand is screwed, If you're just chasing tactics. By Stephen Sumner Have you ever stopped to consider how much time you've invested with your media buying agency in relation to getting them to really...
12/3/2019 10:29:51 AM Is it really the 'social' thing to advertise? By Stephen Sumner “Advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult,” said...
8/5/2019 12:11:24 PM Facebook TV - is it just another looming Data Privacy issue? By Stephen Sumner The rumors coming out of 'Zuckerberg' land are that the company is still trying to find ways to operate on connected TV's, or Smart TV's,...
6/24/2019 7:58:13 AM It's June 20th 2019 & the GDPR fired its first salvo at Ad Tech. By Stephen Sumner On June. 20, the ICO released a report that specifically focuses on how the ad tech sector should comply with GDPR — an area that would...
5/19/2019 10:17:03 AM Ad fraud, Just where does all the money go? By Stephen Sumner If your a regular reader of my Blogs it won't come as a surprise that I've been beating the drum for the past 6 years about the fact you,...
5/7/2019 12:22:38 PM Is Advertising on a ‘suicide’ mission By Stephen Sumner The traditional push advertising model has been the stalwart for all media companies on and off the web, however that model is...
4/9/2019 8:21:22 AM Leading the Organization to Higher Sales Performance through Sales Process Improvements By Tim Hughes Over the last 3 years we have been in business we have seen the importance of a clear strategy and a clear process as part of any social...