7/16/2019 2:43:24 PM WTF is 'Personal Branding' & Why Do I need one. By Stephen Sumner The short answer to the headline question is you already have one, but chances are you haven't really thought about what it is, and only...
7/8/2019 12:00:00 AM Why Being on 'Tinder' Isn't Marketing - it's Branding! By Stephen Sumner Let's imagine you're sat in a bar, but this isn't just any bar, this bar is where you go to 'listen' to what people are saying about...
6/17/2019 12:29:58 PM Your 'Social Reputation' is screwed, because you don't manage it. By Stephen Sumner According to BrightLocal, 88% of consumers trust online reviews from other customers just as much as they would recommendations from...
5/6/2019 10:16:32 AM The Person You Think Of As 'Yourself' Exists Only For You. So, Yes, You Need A Brand Story? By Stephen Sumner We talk quite a lot about personal branding and why its importance in social media is essential. A key part of our process is to get you...
5/1/2018 3:01:16 PM How the FT failed women. And how it is putting things right. By Peter Springett Back in the day, before I knew any better, I thought the FT was a pretty dull newspaper. (Actually, back then, it probably was). Today...
8/29/2017 8:43:17 PM The McKinsey Loyalty Loop By Adam Gray I find it perplexing that in an age where we have the tools (ad networks) to treat every prospect as a unique entity rather than trying...