7/22/2020 9:28:38 AM The Uncomfortable Truth About Fake Followers You Don't Share with Your CFO. By Stephen Sumner I don't know if your on Twitter, or Instaglam but if you are you will have seen all the spammy messages from all around the world with...
3/8/2020 11:17:13 AM Is Covid-19 Impacting Ad Spend - If so How? By Stephen Sumner When you think about watching stuff on the TV what comes to mind, do you think about the biggest screen in the house, or do you think...
12/9/2019 11:19:35 AM Does paid media stack up, and can brands still afford them? By Stephen Sumner For direct-to-consumer brands, the cost to acquire new customers has gone up, especially on Facebook and Instagram, in recent years. For...
12/9/2019 12:00:00 AM New Year Resolution? - In Retail Marketing, Here's an Idea. By Stephen Sumner Whilst your reflecting on the past 12 months over the festive period maybe it's time to consider a new resolution for 2020 and beyond? At...
7/19/2019 10:15:34 AM Why Earned Attention is better than Paid Attention By Stephen Sumner PPC is a great way to generate immediate traffic and boost sales. A marketer shouldn’t doubt the potential of Pay-per-click (PPC). But...
7/5/2019 2:57:15 PM Social Media ad Spend Growth Plummets Amid Decline in Trust By Tim Hughes Apart from ad agencies and people who sell Facebook, Linkedin and Instagram ads, nobody reads ads anymore! It's a fact of life. I have no...