1/31/2021 3:26:47 PM Procurement Time To Lead Is Now. Here's How To Take Advantage By Tim Hughes In some recent research, a survey of 500+ professionals reveals where procurement must focus to establish leadership and earn executive...
10/27/2020 11:59:20 AM How People Decide - What to Buy Lies in the “Messy Middle” of the Purchase Journey By Tim Hughes This article is based on the Google research here What Is a Buyer's Journey? Since the beginning of time, or the beginning of sales and...
10/17/2020 9:21:16 AM How COVID-19 has pushed companies over the Technology Tipping Point—and Transformed Business Forever By Tim Hughes For organisations there is now a rush to digital. I'm not talking about systems change, I'm talking about, looking at the business "as...
10/9/2020 12:00:00 AM COVID Triggered A Decade Of Digitisation In Six Months, Says McKinsey By Tim Hughes For organisations there is now a rush to digital. I'm not talking about systems change, I'm talking about, looking at the business "as...
9/28/2020 4:33:03 PM Digital Businesses Typically Run Four Times Faster and Pull Critical Strategic Levers Two Times Harder Than Other Companies Do By Tim Hughes In Greek mythology, Apollo, god of poetry and prophecy falls in love with the beautiful Cassandra. Daughter of the king and queen of...
9/24/2020 8:39:37 AM How COVID-19 Created a New Kind of B2B Consumer in Just 90 Days By Tim Hughes I've written before about how B2B (Business to Business) sales and marketing is like the cartoon character Wile E. Coyote. You remember...
9/23/2020 9:34:37 AM Less Is More: Dealing With 2020's Marketing Budget Challenges By Tim Hughes Spoiler alert! If you don't want to know what the Gartner Spend summary says and you want to read it for yourself, don't read on. For...
9/19/2020 1:24:08 PM Why the ‘Henry Ford Moment of the Digital era’ is Here For Sales By Tim Hughes Think About When You Buy Something - What Do You Do? You go to Google and search. You check out social media. You read articles on social...
9/17/2020 12:00:00 AM Marketers: Change how you Approach Social Media in the Post-COVID-19 World By Tim Hughes A CEO told one of my team this week "we know something is wrong, we know the answer is social, but we don't know how to get there ..."...
9/12/2020 9:55:21 AM Leading in the New Reality By Tim Hughes In this recent research from PWC they explain how CEOs have been given a licence to change and adopt to new working practices in the...
9/11/2020 10:05:41 AM Why Big Companies Struggle to Reinvent Themselves By Tim Hughes We can't solve our problems from the same level of thinking that created them" Albert Einstein. 4 years ago, I jumped from a corporate...
9/9/2020 8:31:06 AM Don’t Disrupt to Grow, Grow to Disrupt By Tim Hughes "Coming together is a beginning, keeping together is progress, working together is success. Failure is simply the opportunity to begin...
9/3/2020 8:00:30 AM What Success of B-2-B Marketers Looks Like Post-Pandemic By Tim Hughes I'm very lucky to have the latest iPhone. The iPhone was launched in 2007, it made a massive change to the way we lived and worked. ...
9/2/2020 2:34:21 PM How The Advertising Industry Is in Decline By Tim Hughes We've seen massive changes take place in the world of the last six months. My partners 25 year old son has said he is going to leave...
9/1/2020 8:36:16 AM Ready, set, go: Reinventing the Organization for Speed in the Post-COVID-19 era By Tim Hughes I’m reading “creativity, inc” by Ed Catmull, who was the Head of Pixar, when “Toy Story” was launched. He went onto be Head of Disney...
8/31/2020 10:23:30 AM Why the Coronavirus Crisis has Widened the Corporate-Performance Gap By Tim Hughes "The changes are so profound that, from the perspective of human history, there has never been a time of greater promise or potential...