If you are a b2b business leader this should make you stop and think. Listening in to the Gartner 'Post Pandemic Scenario Planning for...
I spotted this research the other day and to be honest I was pretty skeptical. "According to research from Hubspot, when salespeople...
Many people have asked me how Social Media can help their businesses in a practical sense, they wanted to know how it works and what it...
When we talk to businesses, we always do research beforehand and look at their website, their employees and look at the passive and...
We must be critical as the situation is critical and, nothing is more important than the business. Gone are the days of when complex...
Not in themselves it may seem? We hit a tipping point in July, 51% of the global population is now on social media, therefore if you are...
If you search for the "Holy Grail of Marketing", you'll realize one very important thing: there is no consensus on exactly what it is. I...
Social Selling isn't easy. Those that think it's writing a post lean back and wait for all those inbound leads to flow in are misguided. ...
According to some research, us humans now have a shorter attention span than goldfish - 8 seconds for them, 7 seconds for us. Social...
CAN YOU HEAR ME??? Perhaps if I post again, this time wearing fancy-dress, you may notice me. What happens in a networking event? How do...
I was reading this article (link below) about hotel distribution and revenue strategy. 3 words hit me like a bolt of lighting: "...owning...
One of my favourite restaurants in Hong Kong is Aziza. It's small (12 covers), family-run, serving delicious Egyptian food. They do more...
The big news in the world of social in the last 48 hours was Zuck’s announcement that Facebook is prioritising “privacy”. He talked about...
While this article takes you through a number of errors people are making with social media, I will just give you two:- 1. Social Media...
Stories on Social, this is the direction we seem to be headed in. Originally the unique idea conjured up by Evan Spiegel and his team at...
We generate c. 2.5 quintillion bytes of data a day. I don't even know what a quintillion is, but I imagine it to be a lot. An awful lot....