In a recent blog Adam Gray talked about Martech, for those about to invest in martech, or if you have been a Martech user for a little...
Great quote from this article "Thank you Covid-19, we just broke the record for poor performance. According to Hubspot, the response rate...
I'm very lucky to have the latest iPhone. The iPhone was launched in 2007, it made a massive change to the way we lived and worked. ...
Account Based Marketing (ABM) or Account Based Selling is a great way to focus on existing clients, something all companies should be...
This story all took place in 2019, before covid19 hit. I live 30 minutes drive from Heathrow airport in London. A few years ago, there...
We all know how marketing has worked from the 1930s to the present time. in 1930, advertising was invented. Marketing was simple, you...
In this article, which is an interview with Danielle Guzman of Mercer, she describes the business case for employee advocacy as well as...
In this article we take a look of the history of marketing and where we are now in a Covid19 world. It's clear that marketing and sales...
We live in unprecedented times. So much so that research from Simon Kemp, shows how much the word "unprecedented" has been used. Covid19...
The article below is really interesting as it points out that companies are losing US$1.9 Billion because of crap content. The...
Do you remember the good times before Covid19? In the past, I worked for organisations where sales plans and marketing plans didn’t...
At the end of this Podcast (34:45) ServiceNow’s Vice-President of Marketing for EMEA Rhiannon Prothero says (and they are talking about...
You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to...
“You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to...
We often get called into companies and told, this sales app we purchased is crap. We will of course have looked at the approaching...
A recent report “Event Marketing 2019” which was a survey of 1,000 senior marketers, who managed $738 million in event market spend for...