1. People hate being interrupted and broadcast (pitched) at 2. Brands don't matter - I don't care about you, your company, your brochure...
Totally agree with this article, you should cut Marketing, but you do need to spend the money on Marketing wisely. In the past it didn't...
Interesting article about how Marketing budgets are falling. One of my team just shared with me an interesting story about how the world...
My partner had her car services the other day and she got a hire car. The hire car was built in South Korea and down the side of the car...
Do you remember the good times before Covid19? In the past, I worked for organisations where sales plans and marketing plans didn’t...
“You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to...
At the end of this Podcast (34:45) ServiceNow’s Vice-President of Marketing for EMEA Rhiannon Prothero says (and they are talking about...
“You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to...
I’ve just watched an article on the BBC News that British Premier League Footballers are turning to the internet during this lockdown...
When modern marketing started back in the 1980s you only had a few “tools” available to us. Advertising, using the phone, so cold calling...
When modern marketing started back in the 1980s you only had a few “tools” available to us. Advertising, using the phone, so cold calling...
There is a secret to employee advocacy or some people call it employee experience. Do you know what it is? It’s about your employees....
Think that £500 Million ($650 Million) is a lot of money? Well thankfully for Dixons, this was before the GDPR May 2018 deadlines...
Interesting article, but it does not really go all the way! It's 2020 after all! We know as buyers that "interruptions" just piss us off...
It all seems very plausible from the Martech suppliers sales pitch. You have a pipeline problem you need more leads and meetings and you...
Sorry about this FT article, it opened on my mobile, but I get the request for a subscription on my desktop. Anyway, the article is about...