11/8/2020 12:00:00 AM What Can Business Learn from 'Flying Private' - Is it a Sign of Change in the Luxury & Other Sectors? By Stephen Sumner As you may know our core focus at 'Vitacheck' is to help unblock the disruption within the travel industry. Unblock the disruption and...
10/11/2020 12:01:15 PM Is 'Amazon' Really the Right Place for Luxury Brands - Or Yours for That Matter? By Stephen Sumner As the mighty 'Amazon' are now opening up further to include several well known 'luxury' brands some are saying this is a good move. I...
9/11/2020 7:34:28 PM What 'Luxury' Brands Can Teach Multi-Channel Retail About Creating Emotion over Function & Price. By Stephen Sumner As a key part of my 'Leverage & Build’ Strategy process I run a number of different workshops - mainly online these days. If you have...
8/11/2020 11:19:00 AM Whilst Luxury Brands Look to the East for Revenues - Should Retail Be Watching & Experimenting? By Stephen Sumner In the not too distant past if a rumour started about a retail company it probably took an industry magazine or a national newspaper to...
8/4/2020 10:59:19 AM The Social Bots Driving Luxury Retail Traffic & the Price Up. By Stephen Sumner In order to create the illusion of brand value and FOMO (fear of missing out) there is a model of scarcity that has ran through the...
7/27/2020 9:40:19 AM What Can Retail Learn From Luxury Brands Using 'Social' to Connect to Consumers? By Stephen Sumner For business and consumer behavioural reasons I keep a close watch on China - and not just for stories, myths, and especially not for...
10/28/2019 10:40:49 AM Handbag Sales are in decline, what does it means for retailers?. By Stephen Sumner The women's handbags and totes business in the U.S. is down over 20% in the first eight months of 2019, compared with three years ago,...
9/27/2017 5:41:28 PM Social media - your industry perception matters By Peter Springett A short (8 minute read) from the team at Brandwatch on the different perceptions of industries and brands on social. For example,...