Why '20th Century' Command & Control Hierarchy Is No Longer Fit For Purpose in Retail.
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Too often, companies have heads of innovation who report to a senior vice president, who in turn reports to a C-level executive like a...
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Pre-Covid CMOs were required to focus on being customer-centric and data-driven while offering personalised strategies.
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Retail Reputations - Fact or Fiction?
Traditional return on investment (ROI) metrics are no longer sufficient on their own to determine your company’s success.
Evaluating...
Why M&S Should be 'Listening' to The Consumer Using 'Social Sentiment'?
Unless you've been hiding under a rock these past few years, regardless of where you are in the so called 'developed world' you can't...
Retail Can Learn More From How Consumers 'Experience' Your Brand Than it Can From Just Transactions?
Prior to 2020, the experience economy appeared to be booming. In the US, sales of spectator events, amusement parks, restaurants and...
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