Why M&S Should be 'Listening' to The Consumer Using 'Social Sentiment'?
Unless you've been hiding under a rock these past few years, regardless of where you are in the so called 'developed world' you can't...
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Retail Can Learn More From How Consumers 'Experience' Your Brand Than it Can From Just Transactions?
Prior to 2020, the experience economy appeared to be booming. In the US, sales of spectator events, amusement parks, restaurants and...
Can I use Social Selling & Influence to expand my business into new territories..?
We’ve been working a lot with clients recently applying a digital first approach to territory growth and global expansion.
Creating...
Why Retailers are Getting Killed by Their Own Customers & The CMO.
On average, CMOs are the shortest-tenured members of the C-suite. Their boards demand greatness from them—expecting top marketers to be...
Digital Alone Won't Transform Anything - You Need the Right Culture.
Stating the blindingly obvious the retail industry has been most impacted by enforced behavioural changes in consumer demand as a result...
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