“I’m not a creative person, will this be a problem for me in Social Selling...?” One of the most rewarding aspects of working with CRUX...
Ever seen those post on LinkedIn that start with 'I don't normally post on here but'? These tend to be from what I call 'passive' not...
A study by the Edelman Trust Barometer found that 67% of consumers trust “company technical experts,” while only 43% trust CEOs. We see...
Every week we meet management teams from across sectors and across the globe. Every single one of them tell us that they have great...
I started out professional life in Electrical engineering. I worked in Offshore Drilling for 16 years and then moved into Health, Safety...
When you hear the words 'business transformation' do you switch off and think "here we go again, another tech project"? The term...
I don’t want to post personal content on Social Media… We hear this a lot, but it’s a distraction and you’ve missed the point. An...
When done right internal 'ideation sessions' that are totally outcome based can act as an enabler for growth, or act as a blocker....
In 2018 I was the Managing Director of an Energy Service company. I had a selection of ‘tools and techniques’ that I used to grow...
We are all consumers of someone else's business, every day we make an unconscious bias in our decision to shop with one company/brand...
When you put your website together one of the key things all companies are required to do is to 'optimise' them for SEO, we all know that...
A "CMO Collaborator" is defined as a CMO who encourages teams to work across the company, fostering a culture of collaboration and...
One of the most important and powerful documents I read last year came out in September and it’s been within arm’s reach ever since. I’ve...
I recently saw what I thought was a great quote, and for me sums up the problem with mass market retailing in the 21st Century; "Don't Be...
Our Social Media content has always been essential when playing out our Digital Identities and providing evidence that we understand the...
What is digital transformation? Marc Benioff, Chairman and co-CEO of Salesforce came up with a good definition…(link to article below)...