3/1/2021 12:00:00 AM Why Talking About 'Adult Content' Has More To Do With Branding Than You Think. By Stephen Sumner In times of desperation retail brands dial up the 'Sale', or 'Offer' messaging. Whilst these are potential buying signals for consumers...
4/13/2020 10:08:32 AM Why Are Brands Blocking & Distancing Themselves from Covid-19 News Stories?. By Stephen Sumner My Children tell me that inventing the banner ad is like inventing smallpox. J.McCambley (inventor of the banner ad) It seems that the...
5/14/2018 7:44:08 PM Content and SEO - a screwball comedy romance By Peter Springett It's the great will they, won't they romance of the modern era. SEO and Content. Ross and Rachel. Beatrice and Benedikt. See? The digital...