Are you on Instagram and FaceBook? I read that 1 in 4 post on those platform are now Ads, I also read that in order to maintain demand...
If your company got 40k of your followers engaging with just one of your post I guess you would be delighted? If you got circa 1m people...
This is a great story from the Atlantic. Aspiring Instagram influencers are posting product placement style photos, typically in the...
I've written numerous blogs and articles about the 'Buyer Beware' syndrome, its seems crazy but something seems to be missing when it...
A number of years ago I was working on what was a 'secret' project (secret no longer) with Beauty and cosmetics brand 'Avon'. The secret...
Why do micro-influencers matter? (By micro, we mean in the tens of thousands of followers). Put simply, they come loaded with the...