Fickle lot those socially savvy consumers eh! Let's be honest with ourselves, retail adopted the homogenisation and the blandness of...
Many leaders we talk to, make an assumption that because they are influencers within their business, this somehow makes them influential...
Of course the Covid crisis has accelerated the collapse of businesses that already had weak balance sheets, especially those that were...
I remember the first time I saw his face was in August 1980. My parents had gone out for the night and left my grandparent to babysit us....
Today there are very few places left for brands who want our attention to go to if this pandemic continues to decimate revenues, and the...
With the VP of Sales...When we explain the difference between outdated, unwelcomed 'interruption' techniques such as cold calling, paid...
I can definitely see the attraction for brands to use so called 'influencers' particularly if they (the brand) operate in highly...
The article is "interesting" as it talks about digital transformation and then immediately offers analogue advice. Strange! How Did...
Google and Facebook both attributed better-than-expected first quarter performances to brands moving money from more broad-based brand...
During this crisis have you noticed how much additional time you and the family are spending on social media? Can you recall the last 3...
Facebook has issued a cease and desist notice to an Israeli firm that claims to be able to subconsciously alter people's behaviour. 'The...
The global Instagram influencer marketing industry, which is one of the biggest alongside YouTube, was worth $1.1 billion and will hit...
Some social media influencers whilst being great for brands are unwittingly helping to continue to foster the false view of 'real ladies'...
There is a lot of talk about Influencer marketing. Much of it is wrong as influencer marketing is seen as advertising (paid media). You...
I'm not wanting to get into the Election or 'Brexshit' debate, god knows we're all weary and in need of a resolution. However a day...
I came across this rather interesting story from the BBC (link below) that says online fashion retailers tend to post racier images than...